A can of 'Hammerite Ultima' paint is displayed against a white background. The can features a prominent label with a gold and black design, including a shield with the brand name 'Hammerite' and the word 'Ultima' in large, bold letters. Below the shield, there is a list of benefits and features, such as 'Protects all metals', '15 year protection', and 'Non-drip formula'. The can also has a barcode and other text information at the bottom.