The second image is a detailed infographic that expands on the concept of the first image. It is titled 'Account Plan with Expecting Generating New and Lapsed Customers' and is divided into sections with headings such as 'Action Plans by Customer Type', 'Make More from Existing Customers', 'Gaining New Customers', and 'Retaining Lapsed Customers'. The infographic includes various icons, arrows, and text boxes that provide additional information and guidance on how to create an account plan. The layout is organized and visually appealing, with a color scheme that complements the first image.