A white tube of La Roche-Posay Cicaplast Baume B5 is displayed on a white background. The tube is positioned upright with the cap removed, revealing the product inside. The label on the tube shows the brand name 'La Roche-Posay' and the product name 'Cicaplast Baume B5'. The label also includes text in French and English, along with a logo and a barcode. The product is described as a'soothing and repairing balm' for dry, chapped, or irritated skin.