A box of Simply Fiber cereal with a white bowl filled with cereal and milk on the front. The box has a green and yellow label with the words 'NEW LOOK!' and 'NO SUGAR' at the top. The tagline reads 'My heart is healthier than my diet is!' and 'All natural, crunchy, whole grain cereal'. The box also features a heart-shaped logo and a picture of a bowl of cereal with milk.