A black and blue rugby-themed packaging with the words 'OFFICIAL LICENSED PRODUCT' and 'RUGBY WORLD CUP 2011' on it. The packaging features a stylized illustration of a rugby player in a white jersey with a red emblem on the left side, holding a rugby ball. The player is depicted in a dynamic pose, with one arm extended forward and the other bent at the elbow. The packaging also includes a tagline 'WORLD CUP COLLECTION' at the bottom.