A blue tube of Ice Power Active Cold Gel is displayed against a white background. The tube has a white cap and is labeled with the brand name 'Ice Power', the word 'Active', and the phrase 'Klimmaggelei Cold Gel'. The gel is described as 'Cooling and Soothing' and is marketed as a product for relieving pain and reducing inflammation. The tube is positioned upright, and the label is oriented vertically.