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Jan 9

EasyRec: Simple yet Effective Language Models for Recommendation

Deep neural networks have become a powerful technique for learning representations from user-item interaction data in collaborative filtering (CF) for recommender systems. However, many existing methods heavily rely on unique user and item IDs, which limits their ability to perform well in practical zero-shot learning scenarios where sufficient training data may be unavailable. Inspired by the success of language models (LMs) and their strong generalization capabilities, a crucial question arises: How can we harness the potential of language models to empower recommender systems and elevate its generalization capabilities to new heights? In this study, we propose EasyRec - an effective and easy-to-use approach that seamlessly integrates text-based semantic understanding with collaborative signals. EasyRec employs a text-behavior alignment framework, which combines contrastive learning with collaborative language model tuning, to ensure a strong alignment between the text-enhanced semantic space and the collaborative behavior information. Extensive empirical evaluations across diverse real-world datasets demonstrate the superior performance of EasyRec compared to state-of-the-art alternative models, particularly in the challenging text-based zero-shot recommendation scenarios. Furthermore, the study highlights the potential of seamlessly integrating EasyRec as a plug-and-play component into text-enhanced collaborative filtering frameworks, thereby empowering existing recommender systems to elevate their recommendation performance and adapt to the evolving user preferences in dynamic environments. For better result reproducibility of our EasyRec framework, the model implementation details, source code, and datasets are available at the link: https://github.com/HKUDS/EasyRec.

  • 2 authors
·
Aug 16, 2024

ArK: Augmented Reality with Knowledge Interactive Emergent Ability

Despite the growing adoption of mixed reality and interactive AI agents, it remains challenging for these systems to generate high quality 2D/3D scenes in unseen environments. The common practice requires deploying an AI agent to collect large amounts of data for model training for every new task. This process is costly, or even impossible, for many domains. In this study, we develop an infinite agent that learns to transfer knowledge memory from general foundation models (e.g. GPT4, DALLE) to novel domains or scenarios for scene understanding and generation in the physical or virtual world. The heart of our approach is an emerging mechanism, dubbed Augmented Reality with Knowledge Inference Interaction (ArK), which leverages knowledge-memory to generate scenes in unseen physical world and virtual reality environments. The knowledge interactive emergent ability (Figure 1) is demonstrated as the observation learns i) micro-action of cross-modality: in multi-modality models to collect a large amount of relevant knowledge memory data for each interaction task (e.g., unseen scene understanding) from the physical reality; and ii) macro-behavior of reality-agnostic: in mix-reality environments to improve interactions that tailor to different characterized roles, target variables, collaborative information, and so on. We validate the effectiveness of ArK on the scene generation and editing tasks. We show that our ArK approach, combined with large foundation models, significantly improves the quality of generated 2D/3D scenes, compared to baselines, demonstrating the potential benefit of incorporating ArK in generative AI for applications such as metaverse and gaming simulation.

  • 11 authors
·
May 1, 2023

Disentangled Contrastive Collaborative Filtering

Recent studies show that graph neural networks (GNNs) are prevalent to model high-order relationships for collaborative filtering (CF). Towards this research line, graph contrastive learning (GCL) has exhibited powerful performance in addressing the supervision label shortage issue by learning augmented user and item representations. While many of them show their effectiveness, two key questions still remain unexplored: i) Most existing GCL-based CF models are still limited by ignoring the fact that user-item interaction behaviors are often driven by diverse latent intent factors (e.g., shopping for family party, preferred color or brand of products); ii) Their introduced non-adaptive augmentation techniques are vulnerable to noisy information, which raises concerns about the model's robustness and the risk of incorporating misleading self-supervised signals. In light of these limitations, we propose a Disentangled Contrastive Collaborative Filtering framework (DCCF) to realize intent disentanglement with self-supervised augmentation in an adaptive fashion. With the learned disentangled representations with global context, our DCCF is able to not only distill finer-grained latent factors from the entangled self-supervision signals but also alleviate the augmentation-induced noise. Finally, the cross-view contrastive learning task is introduced to enable adaptive augmentation with our parameterized interaction mask generator. Experiments on various public datasets demonstrate the superiority of our method compared to existing solutions. Our model implementation is released at the link https://github.com/HKUDS/DCCF.

  • 5 authors
·
May 4, 2023