Daily Papers

User response prediction is essential in industrial recommendation systems, such as online display advertising. Among all the features in recommendation models, user behaviors are among the most critical. Many works have revealed that a user's behavior reflects her interest in the candidate item, owing to the semantic or temporal correlation between behaviors and the candidate. While the literature has individually examined each of these correlations, researchers have yet to analyze them in combination, that is, the semantic-temporal correlation. We empirically measure this correlation and observe intuitive yet robust patterns. We then examine several popular user interest models and find that, surprisingly, none of them learn such correlation well. To fill this gap, we propose a Temporal Interest Network (TIN) to capture the semantic-temporal correlation simultaneously between behaviors and the target. We achieve this by incorporating target-aware temporal encoding, in addition to semantic encoding, to represent behaviors and the target. Furthermore, we conduct explicit 4-way interaction by deploying target-aware attention and target-aware representation to capture both semantic and temporal correlation. We conduct comprehensive evaluations on two popular public datasets, and our proposed TIN outperforms the best-performing baselines by 0.43% and 0.29% on GAUC, respectively. During online A/B testing in Tencent's advertising platform, TIN achieves 1.65% cost lift and 1.93% GMV lift over the base model. It has been successfully deployed in production since October 2023, serving the WeChat Moments traffic. We have released our code at https://github.com/zhouxy1003/TIN.

Climate change is expected to intensify and increase extreme events in the weather cycle. Since this has a significant impact on various sectors of our life, recent works are concerned with identifying and predicting such extreme events from Earth observations. With respect to wildfire danger forecasting, previous deep learning approaches duplicate static variables along the time dimension and neglect the intrinsic differences between static and dynamic variables. Furthermore, most existing multi-branch architectures lose the interconnections between the branches during the feature learning stage. To address these issues, this paper proposes a 2D/3D two-branch convolutional neural network (CNN) with a Location-aware Adaptive Normalization layer (LOAN). Using LOAN as a building block, we can modulate the dynamic features conditional on their geographical locations. Thus, our approach considers feature properties as a unified yet compound 2D/3D model. Besides, we propose using the sinusoidal-based encoding of the day of the year to provide the model with explicit temporal information about the target day within the year. Our experimental results show a better performance of our approach than other baselines on the challenging FireCube dataset. The results show that location-aware adaptive feature normalization is a promising technique to learn the relation between dynamic variables and their geographic locations, which is highly relevant for areas where remote sensing data builds the basis for analysis. The source code is available at https://github.com/HakamShams/LOAN.