Daily Papers

A/B tests are typically analyzed via frequentist p-values and confidence intervals; but these inferences are wholly unreliable if users endogenously choose samples sizes by *continuously monitoring* their tests. We define *always valid* p-values and confidence intervals that let users try to take advantage of data as fast as it becomes available, providing valid statistical inference whenever they make their decision. Always valid inference can be interpreted as a natural interface for a sequential hypothesis test, which empowers users to implement a modified test tailored to them. In particular, we show in an appropriate sense that the measures we develop tradeoff sample size and power efficiently, despite a lack of prior knowledge of the user's relative preference between these two goals. We also use always valid p-values to obtain multiple hypothesis testing control in the sequential context. Our methodology has been implemented in a large scale commercial A/B testing platform to analyze hundreds of thousands of experiments to date.

We initiate the study of statistical inference and A/B testing for first-price pacing equilibria (FPPE). The FPPE model captures the dynamics resulting from large-scale first-price auction markets where buyers use pacing-based budget management. Such markets arise in the context of internet advertising, where budgets are prevalent. We propose a statistical framework for the FPPE model, in which a limit FPPE with a continuum of items models the long-run steady-state behavior of the auction platform, and an observable FPPE consisting of a finite number of items provides the data to estimate primitives of the limit FPPE, such as revenue, Nash social welfare (a fair metric of efficiency), and other parameters of interest. We develop central limit theorems and asymptotically valid confidence intervals. Furthermore, we establish the asymptotic local minimax optimality of our estimators. We then show that the theory can be used for conducting statistically valid A/B testing on auction platforms. Numerical simulations verify our central limit theorems, and empirical coverage rates for our confidence intervals agree with our theory.

Recommender systems are central to online services, enabling users to navigate through massive amounts of content across various domains. However, their evaluation remains challenging due to the disconnect between offline metrics and online performance. The emergence of Large Language Model-powered agents offers a promising solution, yet existing studies model users in isolation, neglecting the contextual factors such as time, location, and needs, which fundamentally shape human decision-making. In this paper, we introduce ContextSim, an LLM agent framework that simulates believable user proxies by anchoring interactions in daily life activities. Namely, a life simulation module generates scenarios specifying when, where, and why users engage with recommendations. To align preferences with genuine humans, we model agents' internal thoughts and enforce consistency at both the action and trajectory levels. Experiments across domains show our method generates interactions more closely aligned with human behavior than prior work. We further validate our approach through offline A/B testing correlation and show that RS parameters optimized using ContextSim yield improved real-world engagement.

In modern recommendation systems, the standard pipeline involves training machine learning models on historical data to predict user behaviors and improve recommendations continuously. However, these data training loops can introduce interference in A/B tests, where data generated by control and treatment algorithms, potentially with different distributions, are combined. To address these challenges, we introduce a novel approach called weighted training. This approach entails training a model to predict the probability of each data point appearing in either the treatment or control data and subsequently applying weighted losses during model training. We demonstrate that this approach achieves the least variance among all estimators that do not cause shifts in the training distributions. Through simulation studies, we demonstrate the lower bias and variance of our approach compared to other methods.

User journeys in e-commerce routinely violate the one-to-one assumption that a clicked item on an advertising platform is the same item later purchased on the merchant's website/app. For a significant number of converting sessions on our platform, users click product A but buy product B -- the Click A, Buy B (CABB) phenomenon. Training recommendation models on raw click-conversion pairs therefore rewards items that merely correlate with purchases, leading to biased learning and sub-optimal conversion rates. We reframe conversion prediction as a multi-task problem with separate heads for Click A Buy A (CABA) and Click A Buy B (CABB). To isolate informative CABB conversions from unrelated CABB conversions, we introduce a taxonomy-aware collaborative filtering weighting scheme where each product is first mapped to a leaf node in a product taxonomy, and a category-to-category similarity matrix is learned from large-scale co-engagement logs. This weighting amplifies pairs that reflect genuine substitutable or complementary relations while down-weighting coincidental cross-category purchases. Offline evaluation on e-commerce sessions reduces normalized entropy by 13.9% versus a last-click attribution baseline. An online A/B test on live traffic shows +0.25% gains in the primary business metric.

Evaluating user interface (UI) design effectiveness extends beyond aesthetics to influencing user behavior, a principle central to Design Persuasiveness. A/B testing is the predominant method for determining which UI variations drive higher user engagement, but it is costly and time-consuming. While recent Vision-Language Models (VLMs) can process automated UI analysis, current approaches focus on isolated design attributes rather than comparative persuasiveness-the key factor in optimizing user interactions. To address this, we introduce WiserUI-Bench, a benchmark designed for Pairwise UI Design Persuasiveness Assessment task, featuring 300 real-world UI image pairs labeled with A/B test results and expert rationales. Additionally, we propose G-FOCUS, a novel inference-time reasoning strategy that enhances VLM-based persuasiveness assessment by reducing position bias and improving evaluation accuracy. Experimental results show that G-FOCUS surpasses existing inference strategies in consistency and accuracy for pairwise UI evaluation. Through promoting VLM-driven evaluation of UI persuasiveness, our work offers an approach to complement A/B testing, propelling progress in scalable UI preference modeling and design optimization. Code and data will be released publicly.

Industrial-scale recommender systems rely on a cascade pipeline in which the retrieval stage must return a high-recall candidate set from billions of items under tight latency. Existing solutions ei- ther (i) suffer from limited expressiveness in capturing fine-grained user-item interactions, as seen in decoupled dual-tower architectures that rely on separate encoders, or generative models that lack precise target-aware matching capabilities, or (ii) build structured indices (tree, graph, quantization) whose item-centric topologies struggle to incorporate dynamic user preferences and incur prohibitive construction and maintenance costs. We present GRank, a novel structured-index-free retrieval paradigm that seamlessly unifies target-aware learning with user-centric retrieval. Our key innovations include: (1) A target-aware Generator trained to perform personalized candidate generation via GPU-accelerated MIPS, eliminating semantic drift and maintenance costs of structured indexing; (2) A lightweight but powerful Ranker that performs fine-grained, candidate-specific inference on small subsets; (3) An end-to-end multi-task learning framework that ensures semantic consistency between generation and ranking objectives. Extensive experiments on two public benchmarks and a billion-item production corpus demonstrate that GRank improves Recall@500 by over 30% and 1.7times the P99 QPS of state-of-the-art tree- and graph-based retrievers. GRank has been fully deployed in production in our recommendation platform since Q2 2025, serving 400 million active users with 99.95% service availability. Online A/B tests confirm significant improvements in core engagement metrics, with Total App Usage Time increasing by 0.160% in the main app and 0.165% in the Lite version.

Industrial advertising question answering (QA) is a high-stakes task in which hallucinated content, particularly fabricated URLs, can lead to financial loss, compliance violations, and legal risk. Although Retrieval-Augmented Generation (RAG) is widely adopted, deploying it in production remains challenging because industrial knowledge is inherently relational, frequently updated, and insufficiently aligned with generation objectives. We propose a reinforced co-adaptation framework that jointly optimizes retrieval and generation through two components: (1) Graph-aware Retrieval (GraphRAG), which models entity-relation structure over a high-citation knowledge subgraph for multi-hop, domain-specific evidence selection; and (2) evidence-constrained reinforcement learning via Group Relative Policy Optimization (GRPO) with multi-dimensional rewards covering faithfulness, style compliance, safety, and URL validity. Experiments on an internal advertising QA dataset show consistent gains across expert-judged dimensions including accuracy, completeness, and safety, while reducing the hallucination rate by 72\%. A two-week online A/B test demonstrates a 28.6\% increase in like rate, a 46.2\% decrease in dislike rate, and a 92.7\% reduction in URL hallucination. The system has been running in production for over half a year and has served millions of QA interactions.

Building deployment-ready LLM agents requires complex orchestration of tools, data sources, and control flow logic, yet existing systems tightly couple agent logic to specific programming languages and deployment models. We present a declarative system that separates agent workflow specification from implementation, enabling the same pipeline definition to execute across multiple backend languages (Java, Python, Go) and deployment environments (cloud-native, on-premises). Our key insight is that most agent workflows consist of common patterns -- data serialization, filtering, RAG retrieval, API orchestration -- that can be expressed through a unified DSL rather than imperative code. This approach transforms agent development from application programming to configuration, where adding new tools or fine-tuning agent behaviors requires only pipeline specification changes, not code deployment. Our system natively supports A/B testing of agent strategies, allowing multiple pipeline variants to run on the same backend infrastructure with automatic metric collection and comparison. We evaluate our approach on real-world e-commerce workflows at PayPal, processing millions of daily interactions. Our results demonstrate 60% reduction in development time, and 3x improvement in deployment velocity compared to imperative implementations. The language's declarative approach enables non-engineers to modify agent behaviors safely, while maintaining sub-100ms orchestration overhead. We show that complex workflows involving product search, personalization, and cart management can be expressed in under 50 lines of DSL compared to 500+ lines of imperative code.

Industrial advertising recommender systems are continually improved through architecture modifications, yet production iteration remains expert-intensive because coordinated changes to model topology, feature configuration, and interaction modules must satisfy strict interface, resource, and serving constraints. AutoML is limited to predefined search spaces, while generic coding agents verify runnability rather than recommender-specific semantic validity. Executable candidates may therefore violate architectural contracts, while the lack of structured reuse of semantic diagnostics and evaluation outcomes can lead to repeated invalid or ineffective modifications. We present NOVA, a verification-aware agent harness that organizes production architecture modification as multi-round search over concrete implementations within a fixed evaluation budget. At each round, NOVA generates multiple candidates under production constraints, rejects semantic violations, and ranks the valid survivors for local testing and offline evaluation. Across rounds, trajectory memory synthesizes semantic diagnostics, local-test outcomes, and offline metric changes into modification directions and forbidden patterns that guide subsequent search. Under the same maximum offline-evaluation budget for automated methods, NOVA achieves the highest effective pass rate, reaching 53.3% on ScaleUp and 51.7% on Literature-to-Production tasks. In a production A/B test covering 5% of traffic in an advertising system serving over one billion users, the selected Literature-to-Production candidate yields GMV gains of +1.25%, +1.70%, and +2.02% across three major pCVR objectives, with corresponding relative reductions in absolute pCVR bias of 58.8%, 66.7%, and 37.3%, respectively.

Generative Retrieval (GR) offers a promising paradigm for recommendation through next-token prediction (NTP). However, scaling it to large-scale industrial systems introduces three challenges: (i) within a single request, the identical model inputs may produce inconsistent outputs due to the pagination request mechanism; (ii) the prohibitive cost of encoding long user behavior sequences with multi-token item representations based on semantic IDs, and (iii) aligning the generative policy with nuanced user preference signals. We present GenRec, a preference-oriented generative framework deployed on the JD App that addresses above challenges within a single decoder-only architecture. For training objective, we propose Page-wise NTP task, which supervises over an entire interaction page rather than each interacted item individually, providing denser gradient signal and resolving the one-to-many ambiguity of point-wise training. On the prefilling side, an asymmetric linear Token Merger compresses multi-token Semantic IDs in the prompt while preserving full-resolution decoding, reducing input length by ~2X with negligible accuracy loss. To further align outputs with user satisfaction, we introduce GRPO-SR, a reinforcement learning method that pairs Group Relative Policy Optimization with NLL regularization for training stability, and employs Hybrid Rewards combining a dense reward model with a relevance gate to mitigate reward hacking. In month-long online A/B tests serving production traffic, GenRec achieves 9.5% improvement in click count and 8.7% in transaction count over the existing pipeline.

Traditional e-commerce search systems employ multi-stage cascading architectures (MCA) that progressively filter items through recall, pre-ranking, and ranking stages. While effective at balancing computational efficiency with business conversion, these systems suffer from fragmented computation and optimization objective collisions across stages, which ultimately limit their performance ceiling. To address these, we propose OneSearch, the first industrial-deployed end-to-end generative framework for e-commerce search. This framework introduces three key innovations: (1) a Keyword-enhanced Hierarchical Quantization Encoding (KHQE) module, to preserve both hierarchical semantics and distinctive item attributes while maintaining strong query-item relevance constraints; (2) a multi-view user behavior sequence injection strategy that constructs behavior-driven user IDs and incorporates both explicit short-term and implicit long-term sequences to model user preferences comprehensively; and (3) a Preference-Aware Reward System (PARS) featuring multi-stage supervised fine-tuning and adaptive reward-weighted ranking to capture fine-grained user preferences. Extensive offline evaluations on large-scale industry datasets demonstrate OneSearch's superior performance for high-quality recall and ranking. The rigorous online A/B tests confirm its ability to enhance relevance in the same exposure position, achieving statistically significant improvements: +1.67% item CTR, +2.40% buyer, and +3.22% order volume. Furthermore, OneSearch reduces operational expenditure by 75.40% and improves Model FLOPs Utilization from 3.26% to 27.32%. The system has been successfully deployed across multiple search scenarios in Kuaishou, serving millions of users, generating tens of millions of PVs daily.

Optimizing modern recommender models still depends heavily on engineers manually iterating over architectural, objective, and training-strategy changes. While LLM-based agents can automate this trial-and-error process, allowing the LLM to both select modification directions and generate concrete hypotheses often leads to unstable search under limited experiment budgets. Inspired by the above challenge, we propose RecHarness, a Bandit-Routed Agentic Harness for automated recommender model optimization. RecHarness separates the optimization process into two steps: a bandit router selects the next modification direction according to historical validation feedback, while the LLM generates a concrete optimization hypothesis and executable code edit within the selected direction. To sustain long-horizon exploration, RecHarness uses a jump-basin mechanism to activate a structural-jump arm when local edits stagnate. Across multiple recommendation tasks, datasets, and model backbones, RecHarness achieves more stable performance improvements and uses limited trial budgets more effectively than LLM-reasoning search. During a 7-day online A/B test on a large-scale short-video advertising platform, the selected candidate improves ADVV by 2.084%, Revenue by 0.534%, and Exposure by 0.559%. Code is available at https://github.com/6lyc/RecHarness.

Route recommendation systems commonly adopt a multi-stage pipeline involving fine-ranking and re-ranking to produce high-quality ordered recommendations. However, this paradigm faces three critical limitations. First, there is a misalignment between offline training objectives and online metrics. Offline gains do not necessarily translate to online improvements. Actual performance must be validated through A/B testing, which may potentially compromise the user experience. Second, redundancy elimination relies on rigid, handcrafted rules that lack adaptability to the high variance in user intent and the unstructured complexity of real-world scenarios. Third, the strict separation between fine-ranking and re-ranking stages leads to sub-optimal performance. Since each module is optimized in isolation, the fine-ranking stage remains oblivious to the list-level objectives (e.g., diversity) targeted by the re-ranker, thereby preventing the system from achieving a jointly optimized global optimum. To overcome these intertwined challenges, we propose SCASRec (Self-Correcting and Auto-Stopping Recommendation), a unified generative framework that integrates ranking and redundancy elimination into a single end-to-end process. SCASRec introduces a stepwise corrective reward (SCR) to guide list-wise refinement by focusing on hard samples, and employs a learnable End-of-Recommendation (EOR) token to terminate generation adaptively when no further improvement is expected. Experiments on two large-scale, open-sourced route recommendation datasets demonstrate that SCASRec establishes an SOTA in offline and online settings. SCASRec has been fully deployed in a real-world navigation app, demonstrating its effectiveness.

Creating visually appealing advertising images is often a labor-intensive and time-consuming process. Is it possible to automatically generate such images using only basic product information--specifically, a product foreground image, taglines, and a target size? Existing methods mainly focus on parts of the problem and fail to provide a comprehensive solution. To address this gap, we propose a novel multistage framework called Product-Centric Advertising Image Design (PAID). It consists of four sequential stages to highlight product foregrounds and taglines while achieving overall image aesthetics: prompt generation, layout generation, background image generation, and graphics rendering. Different expert models are designed and trained for the first three stages: First, we use a visual language model (VLM) to generate background prompts that match the products. Next, a VLM-based layout generation model arranges the placement of product foregrounds, graphic elements (taglines and decorative underlays), and various nongraphic elements (objects from the background prompt). Following this, we train an SDXL-based image generation model that can simultaneously accept prompts, layouts, and foreground controls. To support the PAID framework, we create corresponding datasets with over 50,000 labeled images. Extensive experimental results and online A/B tests demonstrate that PAID can produce more visually appealing advertising images.

Online display advertising platforms service numerous advertisers by providing real-time bidding (RTB) for the scale of billions of ad requests every day. The bidding strategy handles ad requests cross multiple channels to maximize the number of clicks under the set financial constraints, i.e., total budget and cost-per-click (CPC), etc. Different from existing works mainly focusing on single channel bidding, we explicitly consider cross-channel constrained bidding with budget allocation. Specifically, we propose a hierarchical offline deep reinforcement learning (DRL) framework called ``HiBid'', consisted of a high-level planner equipped with auxiliary loss for non-competitive budget allocation, and a data augmentation enhanced low-level executor for adaptive bidding strategy in response to allocated budgets. Additionally, a CPC-guided action selection mechanism is introduced to satisfy the cross-channel CPC constraint. Through extensive experiments on both the large-scale log data and online A/B testing, we confirm that HiBid outperforms six baselines in terms of the number of clicks, CPC satisfactory ratio, and return-on-investment (ROI). We also deploy HiBid on Meituan advertising platform to already service tens of thousands of advertisers every day.

Query Processing (QP) bridges user intent and content supply in large-scale Social Network Service (SNS) search engines. Traditional QP systems rely on pipelines of isolated discriminative models (e.g., BERT), suffering from limited semantic understanding and high maintenance overhead. While Large Language Models (LLMs) offer a potential solution, existing approaches often optimize sub-tasks in isolation, neglecting intrinsic semantic synergy and necessitating independent iterations. Moreover, standard generative methods often lack grounding in SNS scenarios, failing to bridge the gap between open-domain corpora and informal SNS linguistic patterns, while struggling to adhere to rigorous business definitions. We present QP-OneModel, a Unified Generative LLM for Multi-Task Query Understanding in the SNS domain. We reformulate heterogeneous sub-tasks into a unified sequence generation paradigm, adopting a progressive three-stage alignment strategy culminating in multi-reward Reinforcement Learning. Furthermore, QP-OneModel generates intent descriptions as a novel high-fidelity semantic signal, effectively augmenting downstream tasks such as query rewriting and ranking. Offline evaluations show QP-OneModel achieves a 7.35% overall gain over discriminative baselines, with significant F1 boosts in NER (+9.01%) and Term Weighting (+9.31%). It also exhibits superior generalization, surpassing a 32B model by 7.60% accuracy on unseen tasks. Fully deployed at Xiaohongshu, online A/B tests confirm its industrial value, optimizing retrieval relevance (DCG) by 0.21% and lifting user retention by 0.044%.

Large language models are being widely used across industries to generate content that contributes directly to key performance metrics, such as conversion rates. Pretrained models, however, often fall short when it comes to aligning with human preferences or optimizing for business objectives. As a result, fine-tuning with good-quality labeled data is essential to guide models to generate content that achieves better results. Controlled experiments, like A/B tests, can provide such data, but they are often expensive and come with significant engineering and logistical challenges. Meanwhile, companies have access to a vast amount of historical (observational) data that remains underutilized. In this work, we study the challenges and opportunities of fine-tuning LLMs using observational data. We show that while observational outcomes can provide valuable supervision, directly fine-tuning models on such data can lead them to learn spurious correlations. We present empirical evidence of this issue using various real-world datasets and propose DeconfoundLM, a method that explicitly removes the effect of known confounders from reward signals. Using simulation experiments, we demonstrate that DeconfoundLM improves the recovery of causal relationships and mitigates failure modes found in fine-tuning methods that ignore or naively incorporate confounding variables. Our findings highlight that while observational data presents risks, with the right causal corrections, it can be a powerful source of signal for LLM alignment. Please refer to the project page for code and related resources.

Music similarity retrieval is fundamental for managing and exploring relevant content from large collections in streaming platforms. This paper presents a novel cross-modal contrastive learning framework that leverages the open-ended nature of text descriptions to guide music similarity modeling, addressing the limitations of traditional uni-modal approaches in capturing complex musical relationships. To overcome the scarcity of high-quality text-music paired data, this paper introduces a dual-source data acquisition approach combining online scraping and LLM-based prompting, where carefully designed prompts leverage LLMs' comprehensive music knowledge to generate contextually rich descriptions. Exten1sive experiments demonstrate that the proposed framework achieves significant performance improvements over existing benchmarks through objective metrics, subjective evaluations, and real-world A/B testing on the Huawei Music streaming platform.

This paper introduces NoRefER, a novel referenceless quality metric for automatic speech recognition (ASR) systems. Traditional reference-based metrics for evaluating ASR systems require costly ground-truth transcripts. NoRefER overcomes this limitation by fine-tuning a multilingual language model for pair-wise ranking ASR hypotheses using contrastive learning with Siamese network architecture. The self-supervised NoRefER exploits the known quality relationships between hypotheses from multiple compression levels of an ASR for learning to rank intra-sample hypotheses by quality, which is essential for model comparisons. The semi-supervised version also uses a referenced dataset to improve its inter-sample quality ranking, which is crucial for selecting potentially erroneous samples. The results indicate that NoRefER correlates highly with reference-based metrics and their intra-sample ranks, indicating a high potential for referenceless ASR evaluation or a/b testing.

Evaluating personalized recommendations remains a central challenge, especially in long-form audio domains like podcasts, where traditional offline metrics suffer from exposure bias and online methods such as A/B testing are costly and operationally constrained. In this paper, we propose a novel framework that leverages Large Language Models (LLMs) as offline judges to assess the quality of podcast recommendations in a scalable and interpretable manner. Our two-stage profile-aware approach first constructs natural-language user profiles distilled from 90 days of listening history. These profiles summarize both topical interests and behavioral patterns, serving as compact, interpretable representations of user preferences. Rather than prompting the LLM with raw data, we use these profiles to provide high-level, semantically rich context-enabling the LLM to reason more effectively about alignment between a user's interests and recommended episodes. This reduces input complexity and improves interpretability. The LLM is then prompted to deliver fine-grained pointwise and pairwise judgments based on the profile-episode match. In a controlled study with 47 participants, our profile-aware judge matched human judgments with high fidelity and outperformed or matched a variant using raw listening histories. The framework enables efficient, profile-aware evaluation for iterative testing and model selection in recommender systems.

Existing humor datasets and evaluations predominantly focus on English, lacking resources for culturally nuanced humor in non-English languages like Chinese. To address this gap, we construct Chumor, a dataset sourced from Ruo Zhi Ba (RZB), a Chinese Reddit-like platform dedicated to sharing intellectually challenging and culturally specific jokes. We annotate explanations for each joke and evaluate human explanations against two state-of-the-art LLMs, GPT-4o and ERNIE Bot, through A/B testing by native Chinese speakers. Our evaluation shows that Chumor is challenging even for SOTA LLMs, and the human explanations for Chumor jokes are significantly better than explanations generated by the LLMs.

The emergence of pretrained large language models has led to the deployment of a range of social chatbots for chitchat. Although these chatbots demonstrate language ability and fluency, they are not guaranteed to be engaging and can struggle to retain users. This work investigates the development of social chatbots that prioritize user engagement to enhance retention, specifically examining the use of human feedback to efficiently develop highly engaging chatbots. The proposed approach uses automatic pseudo-labels collected from user interactions to train a reward model that can be used to reject low-scoring sample responses generated by the chatbot model at inference time. Intuitive evaluation metrics, such as mean conversation length (MCL), are introduced as proxies to measure the level of engagement of deployed chatbots. A/B testing on groups of 10,000 new daily chatbot users on the Chai Research platform shows that this approach increases the MCL by up to 70%, which translates to a more than 30% increase in user retention for a GPT-J 6B model. Future work aims to use the reward model to realise a data fly-wheel, where the latest user conversations can be used to alternately fine-tune the language model and the reward model.

Recommender systems must balance personalization, diversity, and robustness to cold-start scenarios to remain effective in dynamic content environments. This paper introduces an adaptive, exploration-based recommendation framework that adjusts to evolving user preferences and content distributions to promote diversity and novelty without compromising relevance. The system represents items using sentence-transformer embeddings and organizes them into semantically coherent clusters through an online algorithm with adaptive thresholding. A user-controlled exploration mechanism enhances diversity by selectively sampling from under-explored clusters. Experiments on the MovieLens dataset show that enabling exploration reduces intra-list similarity from 0.34 to 0.26 and increases unexpectedness to 0.73, outperforming collaborative filtering and popularity-based baselines. A/B testing with 300 simulated users reveals a strong link between interaction history and preference for diversity, with 72.7% of long-term users favoring exploratory recommendations. Computational analysis confirms that clustering and recommendation processes scale linearly with the number of clusters. These results demonstrate that adaptive exploration effectively mitigates over-specialization while preserving personalization and efficiency.

We present APT, an advanced Large Language Model (LLM)-driven framework that enables autonomous agents to construct complex and creative structures within the Minecraft environment. Unlike previous approaches that primarily concentrate on skill-based open-world tasks or rely on image-based diffusion models for generating voxel-based structures, our method leverages the intrinsic spatial reasoning capabilities of LLMs. By employing chain-of-thought decomposition along with multimodal inputs, the framework generates detailed architectural layouts and blueprints that the agent can execute under zero-shot or few-shot learning scenarios. Our agent incorporates both memory and reflection modules to facilitate lifelong learning, adaptive refinement, and error correction throughout the building process. To rigorously evaluate the agent's performance in this emerging research area, we introduce a comprehensive benchmark consisting of diverse construction tasks designed to test creativity, spatial reasoning, adherence to in-game rules, and the effective integration of multimodal instructions. Experimental results using various GPT-based LLM backends and agent configurations demonstrate the agent's capacity to accurately interpret extensive instructions involving numerous items, their positions, and orientations. The agent successfully produces complex structures complete with internal functionalities such as Redstone-powered systems. A/B testing indicates that the inclusion of a memory module leads to a significant increase in performance, emphasizing its role in enabling continuous learning and the reuse of accumulated experience. Additionally, the agent's unexpected emergence of scaffolding behavior highlights the potential of future LLM-driven agents to utilize subroutine planning and leverage the emergence ability of LLMs to autonomously develop human-like problem-solving techniques.

AI-generated content technologies are widely used in content creation. However, current AIGC systems rely heavily on creators' inspiration, rarely generating truly user-personalized content. In real-world applications such as online advertising, a single product may have multiple selling points, with different users focusing on different features. This underscores the significant value of personalized, user-centric creative generation. Effective personalized content generation faces two main challenges: (1) accurately modeling user interests and integrating them into the content generation process while adhering to factual constraints, and (2) ensuring high efficiency and scalability to handle the massive user base in industrial scenarios. Additionally, the scarcity of personalized creative data in practice complicates model training, making data construction another key hurdle. We propose HLLM-Creator, a hierarchical LLM framework for efficient user interest modeling and personalized content generation. During inference, a combination of user clustering and a user-ad-matching-prediction based pruning strategy is employed to significantly enhance generation efficiency and reduce computational overhead, making the approach suitable for large-scale deployment. Moreover, we design a data construction pipeline based on chain-of-thought reasoning, which generates high-quality, user-specific creative titles and ensures factual consistency despite limited personalized data. This pipeline serves as a critical foundation for the effectiveness of our model. Extensive experiments on personalized title generation for Douyin Search Ads show the effectiveness of HLLM-Creator. Online A/B test shows a 0.476% increase on Adss, paving the way for more effective and efficient personalized generation in industrial scenarios. Codes for academic dataset are available at https://github.com/bytedance/HLLM.

Recent breakthroughs in generative AI have transformed recommender systems through end-to-end generation. OneRec reformulates recommendation as an autoregressive generation task, achieving high Model FLOPs Utilization. While OneRec-V1 has shown significant empirical success in real-world deployment, two critical challenges hinder its scalability and performance: (1) inefficient computational allocation where 97.66% of resources are consumed by sequence encoding rather than generation, and (2) limitations in reinforcement learning relying solely on reward models. To address these challenges, we propose OneRec-V2, featuring: (1) Lazy Decoder-Only Architecture: Eliminates encoder bottlenecks, reducing total computation by 94% and training resources by 90%, enabling successful scaling to 8B parameters. (2) Preference Alignment with Real-World User Interactions: Incorporates Duration-Aware Reward Shaping and Adaptive Ratio Clipping to better align with user preferences using real-world feedback. Extensive A/B tests on Kuaishou demonstrate OneRec-V2's effectiveness, improving App Stay Time by 0.467%/0.741% while balancing multi-objective recommendations. This work advances generative recommendation scalability and alignment with real-world feedback, representing a step forward in the development of end-to-end recommender systems.

Large language models (LLMs) have demonstrated remarkable potential in transforming recommender systems from implicit behavioral pattern matching to explicit intent reasoning. While RecGPT-V1 successfully pioneered this paradigm by integrating LLM-based reasoning into user interest mining and item tag prediction, it suffers from four fundamental limitations: (1) computational inefficiency and cognitive redundancy across multiple reasoning routes; (2) insufficient explanation diversity in fixed-template generation; (3) limited generalization under supervised learning paradigms; and (4) simplistic outcome-focused evaluation that fails to match human standards. To address these challenges, we present RecGPT-V2 with four key innovations. First, a Hierarchical Multi-Agent System restructures intent reasoning through coordinated collaboration, eliminating cognitive duplication while enabling diverse intent coverage. Combined with Hybrid Representation Inference that compresses user-behavior contexts, our framework reduces GPU consumption by 60% and improves exclusive recall from 9.39% to 10.99%. Second, a Meta-Prompting framework dynamically generates contextually adaptive prompts, improving explanation diversity by +7.3%. Third, constrained reinforcement learning mitigates multi-reward conflicts, achieving +24.1% improvement in tag prediction and +13.0% in explanation acceptance. Fourth, an Agent-as-a-Judge framework decomposes assessment into multi-step reasoning, improving human preference alignment. Online A/B tests on Taobao demonstrate significant improvements: +2.98% CTR, +3.71% IPV, +2.19% TV, and +11.46% NER. RecGPT-V2 establishes both the technical feasibility and commercial viability of deploying LLM-powered intent reasoning at scale, bridging the gap between cognitive exploration and industrial utility.

Online advertisements are important elements in e-commerce sites, social media platforms, and search engines. With the increasing popularity of mobile browsing, many online ads are displayed with visual information in the form of a cover image in addition to text descriptions to grab the attention of users. Various recent studies have focused on predicting the click rates of online advertisements aware of visual features or composing optimal advertisement elements to enhance visibility. In this paper, we propose Advertisement Style Editing and Attractiveness Enhancement (AdSEE), which explores whether semantic editing to ads images can affect or alter the popularity of online advertisements. We introduce StyleGAN-based facial semantic editing and inversion to ads images and train a click rate predictor attributing GAN-based face latent representations in addition to traditional visual and textual features to click rates. Through a large collected dataset named QQ-AD, containing 20,527 online ads, we perform extensive offline tests to study how different semantic directions and their edit coefficients may impact click rates. We further design a Genetic Advertisement Editor to efficiently search for the optimal edit directions and intensity given an input ad cover image to enhance its projected click rates. Online A/B tests performed over a period of 5 days have verified the increased click-through rates of AdSEE-edited samples as compared to a control group of original ads, verifying the relation between image styles and ad popularity. We open source the code for AdSEE research at https://github.com/LiyaoJiang1998/adsee.

Slate recommendation, which presents users with a ranked item list in a single display, is ubiquitous across mainstream online platforms. While recent generative recommendation methods have shown strong potential in modeling item sequences with semantic IDs, directly applying them to industrial-scale slate recommendation faces a fundamental disconnect: entangled SID spaces confound high-level list planning, fine-grained autoregressive decoding over long sequences limits semantic planning efficiency, and token-level objectives misalign with holistic slate quality. In this paper, we propose HiGR, an industrial-scale hierarchical generative framework for slate recommendation that bridges this disconnect through a co-designed pipeline. First, HiGR learns structured SIDs via a Prefix-Contrastive Residual Quantized VAE (PCRQ-VAE). By enforcing high-level prefixes to capture shared semantics, PCRQ-VAE creates a controllable discrete space that acts as a prerequisite for efficient planning. Leveraging this structured space, our Hierarchical Slate Decoder (HSD) shifts autoregressive modeling from entangled token-level decoding to coarse-grained preference embeddings. This design significantly reduces inference latency while allowing explicit global slate structure planning. Finally, this stable planning space enables an ORPO-based listwise alignment mechanism to optimize triple-objective implicit feedback-ranking fidelity, genuine user interest, and diversity. Extensive offline experiments show that HiGR outperforms state-of-the-art baselines by over 10% in offline recommendation quality while achieving a 5times inference speedup. Online A/B tests on Tencent platforms further improve watch time by 1.22% and video plays by 1.73%. HiGR has been deployed on multiple Tencent platform surfaces, serving hundreds of millions of users and proving its industrial-scale applicability.

Generative Retrieval (GR) has emerged as a promising paradigm for modern search systems. Compared to multi-stage cascaded architecture, it offers advantages such as end-to-end joint optimization and high computational efficiency. OneSearch, as a representative industrial-scale deployed generative search framework, has brought significant commercial and operational benefits. However, its inadequate understanding of complex queries, inefficient exploitation of latent user intents, and overfitting to narrow historical preferences have limited its further performance improvement. To address these challenges, we propose OneSearch-V2, a latent reasoning enhanced self-distillation generative search framework. It contains three key innovations: (1) a thought-augmented complex query understanding module, which enables deep query understanding and overcomes the shallow semantic matching limitations of direct inference; (2) a reasoning-internalized self-distillation training pipeline, which uncovers users' potential yet precise e-commerce intentions beyond log-fitting through implicit in-context learning; (3) a behavior preference alignment optimization system, which mitigates reward hacking arising from the single conversion metric, and addresses personal preference via direct user feedback. Extensive offline evaluations demonstrate OneSearch-V2's strong query recognition and user profiling capabilities. Online A/B tests further validate its business effectiveness, yielding +3.98\% item CTR, +3.05\% buyer conversion rate, and +2.11\% order volume. Manual evaluation further confirms gains in search experience quality, with +1.65\% in page good rate and +1.37\% in query-item relevance. More importantly, OneSearch-V2 effectively mitigates common search system issues such as information bubbles and long-tail sparsity, without incurring additional inference costs or serving latency.

Short-video platforms have rapidly become a new generation of information retrieval systems, where users formulate queries to access desired videos. However, user queries, especially long-tail ones, often suffer from spelling errors, incomplete phrasing, and ambiguous intent, resulting in mismatches between user expectations and retrieved results. While large language models (LLMs) have shown success in long-tail query rewriting within e-commerce, they struggle on short-video platforms, where proprietary content such as short videos, live streams, micro dramas, and user social networks falls outside their training distribution. To address this challenge, we introduce CardRewriter, an LLM-based framework that incorporates domain-specific knowledge to enhance long-tail query rewriting. For each query, our method aggregates multi-source knowledge relevant to the query and summarizes it into an informative and query-relevant knowledge card. This card then guides the LLM to better capture user intent and produce more effective query rewrites. We optimize CardRewriter using a two-stage training pipeline: supervised fine-tuning followed by group relative policy optimization, with a tailored reward system balancing query relevance and retrieval effectiveness. Offline experiments show that CardRewriter substantially improves rewriting quality for queries targeting proprietary content. Online A/B testing further confirms significant gains in long-view rate (LVR) and click-through rate (CTR), along with a notable reduction in initiative query reformulation rate (IQRR). Since September 2025, CardRewriter has been deployed on Kuaishou, one of China's largest short-video platforms, serving hundreds of millions of users daily.

Accurately predicting conversion rate (CVR) is essential in various recommendation domains such as online advertising systems and e-commerce. These systems utilize user interaction logs, which consist of exposures, clicks, and conversions. CVR prediction models are typically trained solely based on clicked samples, as conversions can only be determined following clicks. However, the sparsity of clicked instances necessitates the collection of a substantial amount of logs for effective model training. Recent works address this issue by devising frameworks that leverage non-clicked samples. While these frameworks aim to reduce biases caused by the discrepancy between clicked and non-clicked samples, they often rely on heuristics. Against this background, we propose a method to counterfactually generate conversion labels for non-clicked samples by using causality as a guiding principle, attempting to answer the question, "Would the user have converted if he or she had clicked the recommended item?" Our approach is named the Entire Space Counterfactual Inference Multi-task Model (ESCIM). We initially train a structural causal model (SCM) of user sequential behaviors and conduct a hypothetical intervention (i.e., click) on non-clicked items to infer counterfactual CVRs. We then introduce several approaches to transform predicted counterfactual CVRs into binary counterfactual conversion labels for the non-clicked samples. Finally, the generated samples are incorporated into the training process. Extensive experiments on public datasets illustrate the superiority of the proposed algorithm. Online A/B testing further empirically validates the effectiveness of our proposed algorithm in real-world scenarios. In addition, we demonstrate the improved performance of the proposed method on latent conversion data, showcasing its robustness and superior generalization capabilities.

Generative models have recently gained attention in recommendation systems by directly predicting item identifiers from user interaction sequences. However, existing methods suffer from significant information loss due to the separation of stages such as quantization and sequence modeling, hindering their ability to achieve the modeling precision and accuracy of sequential dense retrieval techniques. Integrating generative and dense retrieval methods remains a critical challenge. To address this, we introduce the Cascaded Organized Bi-Represented generAtive retrieval (COBRA) framework, which innovatively integrates sparse semantic IDs and dense vectors through a cascading process. Our method alternates between generating these representations by first generating sparse IDs, which serve as conditions to aid in the generation of dense vectors. End-to-end training enables dynamic refinement of dense representations, capturing both semantic insights and collaborative signals from user-item interactions. During inference, COBRA employs a coarse-to-fine strategy, starting with sparse ID generation and refining them into dense vectors via the generative model. We further propose BeamFusion, an innovative approach combining beam search with nearest neighbor scores to enhance inference flexibility and recommendation diversity. Extensive experiments on public datasets and offline tests validate our method's robustness. Online A/B tests on a real-world advertising platform with over 200 million daily users demonstrate substantial improvements in key metrics, highlighting COBRA's practical advantages.

In the recent years, social media have become one of the main places where creative content is being published and consumed by billions of users. Contrary to traditional media, social media allow the publishers to receive almost instantaneous feedback regarding their creative work at an unprecedented scale. This is a perfect use case for machine learning methods that can use these massive amounts of data to provide content creators with inspirational ideas and constructive criticism of their work. In this work, we present a comprehensive overview of machine learning-empowered tools we developed for video creators at Group Nine Media - one of the major social media companies that creates short-form videos with over three billion views per month. Our main contribution is a set of tools that allow the creators to leverage massive amounts of data to improve their creation process, evaluate their videos before the publication and improve content quality. These applications include an interactive conversational bot that allows access to material archives, a Web-based application for automatic selection of optimal video thumbnail, as well as deep learning methods for optimizing headline and predicting video popularity. Our A/B tests show that deployment of our tools leads to significant increase of average video view count by 12.9%. Our additional contribution is a set of considerations collected during the deployment of those tools that can hel

B2B sales requires effective prediction of customer growth, identification of upsell potential, and mitigation of churn risks. LinkedIn sales representatives traditionally relied on intuition and fragmented data signals to assess customer performance. This resulted in significant time investment in data understanding as well as strategy formulation and under-investment in active selling. To overcome this challenge, we developed a data product called Account Prioritizer, an intelligent sales account prioritization engine. It uses machine learning recommendation models and integrated account-level explanation algorithms within the sales CRM to automate the manual process of sales book prioritization. A successful A/B test demonstrated that the Account Prioritizer generated a substantial +8.08% increase in renewal bookings for the LinkedIn Business.

Graph convolutional network (GCN) has been successfully applied to capture global non-consecutive and long-distance semantic information for text classification. However, while GCN-based methods have shown promising results in offline evaluations, they commonly follow a seen-token-seen-document paradigm by constructing a fixed document-token graph and cannot make inferences on new documents. It is a challenge to deploy them in online systems to infer steaming text data. In this work, we present a continual GCN model (ContGCN) to generalize inferences from observed documents to unobserved documents. Concretely, we propose a new all-token-any-document paradigm to dynamically update the document-token graph in every batch during both the training and testing phases of an online system. Moreover, we design an occurrence memory module and a self-supervised contrastive learning objective to update ContGCN in a label-free manner. A 3-month A/B test on Huawei public opinion analysis system shows ContGCN achieves 8.86% performance gain compared with state-of-the-art methods. Offline experiments on five public datasets also show ContGCN can improve inference quality. The source code will be released at https://github.com/Jyonn/ContGCN.

This work introduces TRON, a scalable session-based Transformer Recommender using Optimized Negative-sampling. Motivated by the scalability and performance limitations of prevailing models such as SASRec and GRU4Rec+, TRON integrates top-k negative sampling and listwise loss functions to enhance its recommendation accuracy. Evaluations on relevant large-scale e-commerce datasets show that TRON improves upon the recommendation quality of current methods while maintaining training speeds similar to SASRec. A live A/B test yielded an 18.14% increase in click-through rate over SASRec, highlighting the potential of TRON in practical settings. For further research, we provide access to our source code at https://github.com/otto-de/TRON and an anonymized dataset at https://github.com/otto-de/recsys-dataset.

Industrial recommenders increasingly adopt the pretrain-then-transfer paradigm, yet behavioral distribution drift raises two questions: what to learn from behavior sequences, and how to transfer the learned knowledge while the pretrained model is continually refreshed. To resolve them, we propose Knowledge-Geometry Decoupling (KGD). For what to learn, conventional next-token prediction treats adjacency as dependency and may encode spurious transitions across unrelated sessions. We introduce Behavioral Multi-Token Prediction (BMTP) to retain only collaboratively or semantically related future items as supervision, yielding cleaner and more transferable behavioral knowledge. For how to transfer, pretrained knowledge and task-specific geometry impose conflicting optimization demands on shared parameters. To handle it, KGD assigns them to separate parameter sets: a refreshable encoder owns behavioral knowledge, while a task learner reads contextualized encoder states through read-only cross-attention and writes task-specific geometry through Anchored Calibration Residual (ACR) orthogonal to the pretrained embedding. The decoupled ownership enables continual knowledge refresh without task-gradient interference or invalidating downstream adaptation. KGD improves over strong pretrain-transfer baselines by 4-12% on eight public benchmarks and sustains its advantage over a 90-day production stream where baselines show no gains. KGD has been fully deployed in Shopee. In a live A/B test on Shopee Homepage Search, it increases GMV per user by 1.75% and advertising revenue by 1.53%, demonstrating its high practical value. We provide the core implementation of KGD at https://github.com/FuCongResearchSquad/KGD4REC.

Industrial recommender systems build candidate pools by assigning explicit quotas to objective-specific retrieval routes. This design offers quota control but increasingly fragments modeling, training, and serving as the route set grows. Semantic-ID-based generative retrieval provides a unified alternative, yet a single decoder entangles objective policies and limits candidate complementarity. We propose Multi-Decoder OneRec, a controllable framework that combines shared representations, isolated objective adaptation, and coordinated decoding. All objectives share a user-context module and the General Decoder, while each objective adds an isolated, parameter-efficient LoRA expert. During training, exposure-sample next-token prediction (NTP) updates the shared base, target-filtered NTP updates the event-based experts, and Kullback-Leibler (KL)-regularized policy optimization updates the Watch-time expert; gradient routing isolates these updates, and the General Decoder supplies a stop-gradient reference. At inference, explicit route quotas allocate the fixed budget and Multi-Decoder Constrained Beam Search reduces cross-route overlap. We publicly release Kwai26, a large-scale multi-objective benchmark with 1.31 billion raw item-level records, 31.85 million Item-ID entries, and 25.03 million items with valid Semantic IDs, together with predefined splits and an evaluation protocol. Under the same 512-item retrieval budget, Multi-Decoder OneRec improves over the single-decoder OneRec baseline by 1.69%-5.62% across four Recall@512 metrics. In a production A/B test, it yields relative gains of 0.37% in app usage time per device, 0.19% in Day-7 retained users, 0.19% in devices with at least one share, and 2.09% in new-content Cold-Start. These results show that generative retrieval can combine shared modeling with objective-specific control and complementary candidate generation.

Industrial-scale user representation learning requires balancing robust universality with acute task-sensitivity. However, existing paradigms primarily yield static, task-agnostic embeddings that struggle to reconcile the divergent requirements of downstream scenarios within unified vector spaces. Furthermore, heterogeneous multi-source data introduces inherent noise and modality conflicts, degrading representation. We propose Query-as-Anchor, a framework shifting user modeling from static encoding to dynamic, query-aware synthesis. To empower Large Language Models (LLMs) with deep user understanding, we first construct UserU, an industrial-scale pre-training dataset that aligns multi-modal behavioral sequences with user understanding semantics, and our Q-Anchor Embedding architecture integrates hierarchical coarse-to-fine encoders into dual-tower LLMs via joint contrastive-autoregressive optimization for query-aware user representation. To bridge the gap between general pre-training and specialized business logic, we further introduce Cluster-based Soft Prompt Tuning to enforce discriminative latent structures, effectively aligning model attention with scenario-specific modalities. For deployment, anchoring queries at sequence termini enables KV-cache-accelerated inference with negligible incremental latency. Evaluations on 10 Alipay industrial benchmarks show consistent SOTA performance, strong scalability, and efficient deployment. Large-scale online A/B testing in Alipay's production system across two real-world scenarios further validates its practical effectiveness. Our code is prepared for public release and will be available at: https://github.com/JhCircle/Q-Anchor.

End-to-end spoken dialogue models such as GPT-4o-audio have recently garnered significant attention in the speech domain. However, the evaluation of spoken dialogue models' conversational performance has largely been overlooked. This is primarily due to the intelligent chatbots convey a wealth of non-textual information which cannot be easily measured using text-based language models like ChatGPT. To address this gap, we propose WavReward, a reward feedback model based on audio language models that can evaluate both the IQ and EQ of spoken dialogue systems with speech input. Specifically, 1) based on audio language models, WavReward incorporates the deep reasoning process and the nonlinear reward mechanism for post-training. By utilizing multi-sample feedback via the reinforcement learning algorithm, we construct a specialized evaluator tailored to spoken dialogue models. 2) We introduce ChatReward-30K, a preference dataset used to train WavReward. ChatReward-30K includes both comprehension and generation aspects of spoken dialogue models. These scenarios span various tasks, such as text-based chats, nine acoustic attributes of instruction chats, and implicit chats. WavReward outperforms previous state-of-the-art evaluation models across multiple spoken dialogue scenarios, achieving a substantial improvement about Qwen2.5-Omni in objective accuracy from 55.1% to 91.5%. In subjective A/B testing, WavReward also leads by a margin of 83%. Comprehensive ablation studies confirm the necessity of each component of WavReward. All data and code will be publicly at https://github.com/jishengpeng/WavReward after the paper is accepted.

Industrial recommender systems commonly use cascaded retrieval, ranking, and re-ranking pipelines. Although efficient, these pipelines fragment information and objectives across modules, rely on rigid rules, and have limited awareness of real-time intent, leaving session-level shifts among browsing, comparison, and purchase insufficiently addressed. We present DREAM (Developing Recommender Engine with Agentic Methods), an autonomous optimization control architecture that adds a perception-aware, orchestrable, and auditable policy layer atop existing pipelines without replacing them. DREAM has two core components. First, a three-tier Intent Engine fuses on-device signals into structured L0/L1/L2 intent representations; its edge-cloud trigger chain reduces reporting volume to approximately 8.7%. Second, a Meta Engine uses a MetaModel for layered M1-to-M2-to-M3 reasoning: intent summarization, strategy planning informed by Strategy Memory, and parameter translation. It dispatches the resulting parameters through a unified outlet with safety guardrails. A Reward Dual Loop continuously optimizes both components by combining offline simulation for strategy-space exploration with online feedback for outcome calibration, forming a cycle of generation, execution, evaluation, and experience accumulation. Large-scale A/B tests on Taobao's homepage feed show that re-ranking control alone improves IPV by 2.06%, Core IPV by 2.39%, and GMV by 0.88%. Extending control to fine ranking raises these gains to 2.71%, 3.06%, and 1.31%, respectively, while consistently improving PV by more than 1%. These gains require neither replacement of pipeline models nor compromise of serving stability, supporting agentic meta-control as a viable paradigm for industrial recommendation.

Watch time prediction (WTP) has emerged as a pivotal task in short video recommendation systems, designed to quantify user engagement through continuous interaction modeling. Predicting users' watch times on videos often encounters fundamental challenges, including wide value ranges and imbalanced data distributions, which can lead to significant estimation bias when directly applying regression techniques. Recent studies have attempted to address these issues by converting the continuous watch time estimation into an ordinal regression task. While these methods demonstrate partial effectiveness, they exhibit notable limitations: (1) the discretization process frequently relies on bucket partitioning, inherently reducing prediction flexibility and accuracy and (2) the interdependencies among different partition intervals remain underutilized, missing opportunities for effective error correction. Inspired by language modeling paradigms, we propose a novel Generative Regression (GR) framework that reformulates WTP as a sequence generation task. Our approach employs structural discretization to enable nearly lossless value reconstruction while maintaining prediction fidelity. Through carefully designed vocabulary construction and label encoding schemes, each watch time is bijectively mapped to a token sequence. To mitigate the training-inference discrepancy caused by teacher-forcing, we introduce a curriculum learning with embedding mixup strategy that gradually transitions from guided to free-generation modes. We evaluate our method against state-of-the-art approaches on two public datasets and one industrial dataset. We also perform online A/B testing on the Kuaishou App to confirm the real-world effectiveness. The results conclusively show that GR outperforms existing techniques significantly.

Large Language Models (LLMs) have significantly advanced generative query recommendation. However, while alignment is crucial for tailoring LLMs to human preferences, existing alignment methods primarily focus on standard chatbot scenarios, falling short in on-device intelligent assistants where users predominantly expect the rapid invocation of system-level tools. Moreover, directly aligning LLMs with real-world click logs introduces severe noise due to varying user activity levels and the failure to emphasize execution-oriented queries. To address these challenges, we propose ToolRec, a calibrated preference alignment framework tailored for on-device query recommendation. To ground query recommendation with executable tools, we first construct SysToolKit, a comprehensive repository of 708 system tools, paired with a context-aware tool retrieval mechanism to ensure that the extracted tools closely match the user's intent. A dual-level calibration mechanism is then proposed to refine raw click data, effectively mitigating user behavioral noise by calibrating signals based on user activity (user-level), while simultaneously up-weighting click signals on tool-invoking queries (system-level). Guided by these refined preference signals, we then align the model using a sample-level weighted Kahneman-Tversky Optimization (KTO). Extensive online A/B tests on our mobile assistant platform OPPO Xiaobu, which has over 150 million monthly active users, demonstrate that ToolRec can significantly improve Click-Through Rate (CTR) and total click volume over strong baselines while maintaining high query relevance.

We present GenPage, an end-to-end generative approach to Netflix homepage construction that replaces the traditional multi-stage recommender stack with a single transformer. GenPage treats the user and request context as a prompt, and autoregressively generates the entire structured, multi-row homepage as the response. We adapt the LLM training recipe: pretraining on production pages, followed by post-training via weighted binary classification (WBC) or reinforcement learning (RL). For industry-scale deployment, we introduce techniques addressing cold start, model freshness, business-rule enforcement, and serving efficiency. In online A/B tests against a mature, highly optimized production homepage recommender, the WBC variant of GenPage delivered a +0.24% lift on the core user engagement metric we use for launch decisions (p < 0.001), while reducing end-to-end serving latency by 20%. Offline, two findings stand out: enriching the prompt yields a larger improvement than scaling model capacity in our current regime, and RL post-training increases homepage diversity even though diversity is not part of the objective.

Extreme Classification (XC) seeks to tag data points with the most relevant subset of labels from an extremely large label set. Performing deep XC with dense, learnt representations for data points and labels has attracted much attention due to its superiority over earlier XC methods that used sparse, hand-crafted features. Negative mining techniques have emerged as a critical component of all deep XC methods that allow them to scale to millions of labels. However, despite recent advances, training deep XC models with large encoder architectures such as transformers remains challenging. This paper identifies that memory overheads of popular negative mining techniques often force mini-batch sizes to remain small and slow training down. In response, this paper introduces NGAME, a light-weight mini-batch creation technique that offers provably accurate in-batch negative samples. This allows training with larger mini-batches offering significantly faster convergence and higher accuracies than existing negative sampling techniques. NGAME was found to be up to 16% more accurate than state-of-the-art methods on a wide array of benchmark datasets for extreme classification, as well as 3% more accurate at retrieving search engine queries in response to a user webpage visit to show personalized ads. In live A/B tests on a popular search engine, NGAME yielded up to 23% gains in click-through-rates.

Modern recommender systems in food delivery increasingly leverage multimodal signals, including images, text, and user interaction histories, to enhance user experience, yet effective fusion of these heterogeneous modalities remains challenging, hindering both the joint modeling of multimodal signals and adaptation to evolving user intent. In mainstream two-stage approaches, the separation between content-semantic pretraining of image-text encoders and behavior-driven ranking models limits alignment between semantic understanding and user behavior patterns. To address these issues, we present GALA, a three-stage pipeline whose core innovation lies in an intermediate "generative RL alignment" stage that constructs multimodal pretraining data from user behavior and refines it via conversion-based rewards, effectively bridging the pretraining-fine-tuning gap to align with downstream objectives. GALA comprises three stages: first, behavior-aware triplet pretraining on query-image-text pairs from search logs to early capture user intent and content preferences; second, a novel intermediate stage that refines multimodal embeddings through reward-driven optimization (GRPO) to dynamically align them with user behavior and bridge the pretraining-fine-tuning gap; and finally, integration of multimodal and ID embeddings via adaptive gating with a hybrid loss, preserving multimodal contributions under long-term ID-dominant training. GALA has been deployed in the production environment at Taobao Shangou, serving over 200 million daily active users. Compared with state-of-the-art (SOTA) methods, it delivers consistent offline gains of +0.12/+0.20 AUC along with better PCOC metrics. Large-scale online A/B tests further report a 0.55 percent increase in order volume, confirming GALA's effectiveness at industrial scale and its robustness across diverse demand patterns.

Personalized discovery systems often train separate models for item ranking, carousel ranking, and search, even though these tasks expose complementary signals from the same viewer journey: watches shape carousel and item ranking, search queries reveal intent even when they do not lead to a catalog match, and watch history helps interpret search as rewatching, continuation, or new discovery. We introduce the user story, a serialized representation that turns a user's cross-surface history - attributes, sessions, watch events with surface and carousel context, and search events - into a single token sequence. By interleaving pretrained language tokens with domain-specific event tokens, user stories let heterogeneous recommendation and search tasks be expressed as prompted next-token prediction over a shared grammar. TubiFM is one instantiation of this approach: a Llama 3.2 1B-based model trained on user stories and prompted to rank items, carousels, or search results without task-specific architectures. In offline evaluation, this single model outperforms specialist baselines across item, carousel, and search ranking. In online A/B tests, TubiFM significantly improves search total viewing time (TVT) by +3.9% and carousel TVT by +0.30%. Item ranking is statistically neutral on TVT (+0.14%), but matches a mature production stack; across all three tasks, TubiFM serves on L40S GPUs and reduces p99 ranking latency from 500ms to 200ms. These results show that shared user stories can improve discovery while simplifying ranking systems.

The paradigm shift from item-centric ranking to answer-centric synthesis is redefining the role of search engines. While recent industrial progress has applied generative techniques to closed-set item ranking in e-commerce, research and deployment of open-ended generative search on large content platforms remain limited. This setting introduces challenges, including robustness to noisy retrieval, non-negotiable safety guarantees, and alignment with diverse user needs. In this work, we introduce SearchLLM, the first large language model (LLM) for open-ended generative search. We design a hierarchical, multi-dimensional reward system that separates bottom-line constraints, including factual grounding, basic answer quality and format compliance, from behavior optimization objectives that promote robustness to noisy retrieval and alignment with user needs. Concretely, our reward model evaluates responses conditioned on the user query, session history, and retrieved evidence set, combining rule-based checks with human-calibrated LLM judges to produce an interpretable score vector over these dimensions. We introduce a Gated Aggregation Strategy to derive the training reward for optimizing SearchLLM with Group Relative Policy Optimization (GRPO). We deploy SearchLLM in the AI search entry of RedNote. Offline evaluations and online A/B tests show improved generation quality and user engagement, increasing Valid Consumption Rate by 1.03% and reducing Re-search Rate by 2.81%, while upholding strict safety and reliability standards.

Evaluating the truthfulness of online content is critical for combating misinformation. This study examines the efficiency and effectiveness of crowdsourced truthfulness assessments through a comparative analysis of two approaches: one involving full-length webpages as evidence for each claim, and another using summaries for each evidence document generated with a large language model. Using an A/B testing setting, we engage a diverse pool of participants tasked with evaluating the truthfulness of statements under these conditions. Our analysis explores both the quality of assessments and the behavioral patterns of participants. The results reveal that relying on summarized evidence offers comparable accuracy and error metrics to the Standard modality while significantly improving efficiency. Workers in the Summary setting complete a significantly higher number of assessments, reducing task duration and costs. Additionally, the Summary modality maximizes internal agreement and maintains consistent reliance on and perceived usefulness of evidence, demonstrating its potential to streamline large-scale truthfulness evaluations.

Large Language Models (LLMs) have achieved remarkable success in various fields, prompting several studies to explore their potential in recommendation systems. However, these attempts have so far resulted in only modest improvements over traditional recommendation models. Moreover, three critical questions remain under-explored: firstly, the real value of LLMs' pre-trained weights, often considered to encapsulate world knowledge; secondly, the necessity of fine-tuning for recommendation tasks; lastly, whether LLMs can exhibit the same scalability benefits in recommendation systems as they do in other domains. In this paper, we propose a novel Hierarchical Large Language Model (HLLM) architecture designed to enhance sequential recommendation systems. Our approach employs a two-tier model: the first Item LLM extracts rich content features from the detailed text description of the item, while the second User LLM utilizes these features to predict users' future interests based on their interaction history. Extensive experiments demonstrate that our method effectively leverages the pre-trained capabilities of open-source LLMs, and further fine-tuning leads to significant performance boosts. Additionally, HLLM achieves excellent scalability, with the largest configuration utilizing 7B parameters for both item feature extraction and user interest modeling. Moreover, HLLM offers excellent training and serving efficiency, making it practical in real-world applications. Evaluations on two large-scale datasets, PixelRec and Amazon Reviews, show that HLLM achieves state-of-the-art results, outperforming traditional ID-based models by a wide margin. In online A/B testing, HLLM showcases notable gains, validating its practical impact in real-world recommendation scenarios. Codes are available at https://github.com/bytedance/HLLM.

In embedding-based retrieval, Approximate Nearest Neighbor (ANN) search enables efficient retrieval of similar items from large-scale datasets. While maximizing recall of relevant items is usually the goal of retrieval systems, a low precision may lead to a poor search experience. Unlike lexical retrieval, which inherently limits the size of the retrieved set through keyword matching, dense retrieval via ANN search has no natural cutoff. Moreover, the cosine similarity scores of embedding vectors are often optimized via contrastive or ranking losses, which make them difficult to interpret. Consequently, relying on top-K or cosine-similarity cutoff is often insufficient to filter out irrelevant results effectively. This issue is prominent in product search, where the number of relevant products is often small. This paper introduces a novel relevance filtering component (called "Cosine Adapter") for embedding-based retrieval to address this challenge. Our approach maps raw cosine similarity scores to interpretable scores using a query-dependent mapping function. We then apply a global threshold on the mapped scores to filter out irrelevant results. We are able to significantly increase the precision of the retrieved set, at the expense of a small loss of recall. The effectiveness of our approach is demonstrated through experiments on both public MS MARCO dataset and internal Walmart product search data. Furthermore, online A/B testing on the Walmart site validates the practical value of our approach in real-world e-commerce settings.

User response prediction is essential in industrial recommendation systems, such as online display advertising. Among all the features in recommendation models, user behaviors are among the most critical. Many works have revealed that a user's behavior reflects her interest in the candidate item, owing to the semantic or temporal correlation between behaviors and the candidate. While the literature has individually examined each of these correlations, researchers have yet to analyze them in combination, that is, the semantic-temporal correlation. We empirically measure this correlation and observe intuitive yet robust patterns. We then examine several popular user interest models and find that, surprisingly, none of them learn such correlation well. To fill this gap, we propose a Temporal Interest Network (TIN) to capture the semantic-temporal correlation simultaneously between behaviors and the target. We achieve this by incorporating target-aware temporal encoding, in addition to semantic encoding, to represent behaviors and the target. Furthermore, we conduct explicit 4-way interaction by deploying target-aware attention and target-aware representation to capture both semantic and temporal correlation. We conduct comprehensive evaluations on two popular public datasets, and our proposed TIN outperforms the best-performing baselines by 0.43% and 0.29% on GAUC, respectively. During online A/B testing in Tencent's advertising platform, TIN achieves 1.65% cost lift and 1.93% GMV lift over the base model. It has been successfully deployed in production since October 2023, serving the WeChat Moments traffic. We have released our code at https://github.com/zhouxy1003/TIN.

Variances in ad impression outcomes across demographic groups are increasingly considered to be potentially indicative of algorithmic bias in personalized ads systems. While there are many definitions of fairness that could be applicable in the context of personalized systems, we present a framework which we call the Variance Reduction System (VRS) for achieving more equitable outcomes in Meta's ads systems. VRS seeks to achieve a distribution of impressions with respect to selected protected class (PC) attributes that more closely aligns the demographics of an ad's eligible audience (a function of advertiser targeting criteria) with the audience who sees that ad, in a privacy-preserving manner. We first define metrics to quantify fairness gaps in terms of ad impression variances with respect to PC attributes including gender and estimated race. We then present the VRS for re-ranking ads in an impression variance-aware manner. We evaluate VRS via extensive simulations over different parameter choices and study the effect of the VRS on the chosen fairness metric. We finally present online A/B testing results from applying VRS to Meta's ads systems, concluding with a discussion of future work. We have deployed the VRS to all users in the US for housing ads, resulting in significant improvement in our fairness metric. VRS is the first large-scale deployed framework for pursuing fairness for multiple PC attributes in online advertising.

Conversational assistants increasingly recommend follow-up edits to help users continue a task. Existing systems primarily target text-only interactions, leaving image-creation conversations underexplored. In image-creation tasks, useful follow-up edit suggestions must reflect user preferences, offer diverse directions, and remain executable on the current image. We collected 100,000 real multi-turn image-creation conversation samples from Qwen App and found that 80.1% are image-dependent, underscoring the need for multimodal recommendation. We address this setting with a three-stage framework. In Stage 1, we use real online data to build a human-reviewed table of appropriate follow-up editing intents, then create SFT targets and fine-tune a multimodal policy. In Stage 2, to align rule-guided SFT suggestions with actual user choices, we use user click feedback to optimize the policy through multi-objective reinforcement learning. In Stage 3, to reduce visual inconsistencies between suggested edits and the current image, we introduce a visual verifier as additional training supervision. Extensive experiments demonstrate that our framework significantly outperforms baselines on both automatic and human evaluations. In a live user-randomized A/B test with millions of users, our final framework reduces visual inconsistency from 3.7% to 0.9%. Furthermore, it significantly improves recommendation CTR by 32.70%, image take-away rate by 16.32%, and average conversation turns per user by 39.90% (all p<0.05).

In conversational AI research, there's a noticeable trend towards developing models with a larger number of parameters, exemplified by models like ChatGPT. While these expansive models tend to generate increasingly better chat responses, they demand significant computational resources and memory. This study explores a pertinent question: Can a combination of smaller models collaboratively achieve comparable or enhanced performance relative to a singular large model? We introduce an approach termed "blending", a straightforward yet effective method of integrating multiple chat AIs. Our empirical evidence suggests that when specific smaller models are synergistically blended, they can potentially outperform or match the capabilities of much larger counterparts. For instance, integrating just three models of moderate size (6B/13B paramaeters) can rival or even surpass the performance metrics of a substantially larger model like ChatGPT (175B+ paramaters). This hypothesis is rigorously tested using A/B testing methodologies with a large user base on the Chai research platform over a span of thirty days. The findings underscore the potential of the "blending" strategy as a viable approach for enhancing chat AI efficacy without a corresponding surge in computational demands.

Transformer-based architectures are widely adopted in sequential recommendation systems, yet their application in Financial Services (FS) presents distinct practical and modeling challenges for real-time recommendation. These include:a) long-range user interactions (implicit and explicit) spanning both digital and physical channels generating temporally heterogeneous context, b) the presence of multiple interrelated products require coordinated models to support varied ad placements and personalized feeds, while balancing competing business goals. We propose FinTRec, a transformer-based framework that addresses these challenges and its operational objectives in FS. While tree-based models have traditionally been preferred in FS due to their explainability and alignment with regulatory requirements, our study demonstrate that FinTRec offers a viable and effective shift toward transformer-based architectures. Through historic simulation and live A/B test correlations, we show FinTRec consistently outperforms the production-grade tree-based baseline. The unified architecture, when fine-tuned for product adaptation, enables cross-product signal sharing, reduces training cost and technical debt, while improving offline performance across all products. To our knowledge, this is the first comprehensive study of unified sequential recommendation modeling in FS that addresses both technical and business considerations.

As large vision language models (VLMs) advance, their capabilities in multilingual visual question answering (mVQA) have significantly improved. Chain-of-thought (CoT) reasoning has been proven to enhance interpretability and complex reasoning. However, most existing approaches rely primarily on textual CoT and provide limited support for multilingual multimodal reasoning, constraining their deployment in real-world applications. To address this gap, we introduce LaV-CoT, the first Language-aware Visual CoT framework with Multi-Aspect Reward Optimization. LaV-CoT incorporates an interpretable multi-stage reasoning pipeline consisting of Text Summary with Bounding Box (BBox), Language Identification, Spatial Object-level Captioning, and Step-by-step Logical Reasoning. Following this reasoning pipeline, we design an automated data curation method that generates multilingual CoT annotations through iterative generation, correction, and refinement, enabling scalable and high-quality training data. To improve reasoning and generalization, LaV-CoT adopts a two-stage training paradigm combining Supervised Fine-Tuning (SFT) with Language-aware Group Relative Policy Optimization (GRPO), guided by verifiable multi-aspect rewards including language consistency, structural accuracy, and semantic alignment. Extensive evaluations on public datasets including MMMB, Multilingual MMBench, and MTVQA show that LaV-CoT achieves up to ~9.5% accuracy improvements over open-source baselines of similar size and even surpasses models with 2times larger scales by ~2.6%. Moreover, LaV-CoT outperforms advanced proprietary models such as GPT-4o-0513 and Gemini-2.5-flash. We further conducted an online A/B test to validate our method on real-world data, highlighting its effectiveness for industrial deployment. Our code is available at this link: https://github.com/HJNVR/LaV-CoT

The large-scale recommender system mainly consists of two stages: matching and ranking. The matching stage (also known as the retrieval step) identifies a small fraction of relevant items from billion-scale item corpus in low latency and computational cost. Item-to-item collaborative filter (item-based CF) and embedding-based retrieval (EBR) have been long used in the industrial matching stage owing to its efficiency. However, item-based CF is hard to meet personalization, while EBR has difficulty in satisfying diversity. In this paper, we propose a novel matching architecture, Path-based Deep Network (named PDN), which can incorporate both personalization and diversity to enhance matching performance. Specifically, PDN is comprised of two modules: Trigger Net and Similarity Net. PDN utilizes Trigger Net to capture the user's interest in each of his/her interacted item, and Similarity Net to evaluate the similarity between each interacted item and the target item based on these items' profile and CF information. The final relevance between the user and the target item is calculated by explicitly considering user's diverse interests, \ie aggregating the relevance weights of the related two-hop paths (one hop of a path corresponds to user-item interaction and the other to item-item relevance). Furthermore, we describe the architecture design of a matching system with the proposed PDN in a leading real-world E-Commerce service (Mobile Taobao App). Based on offline evaluations and online A/B test, we show that PDN outperforms the existing solutions for the same task. The online results also demonstrate that PDN can retrieve more personalized and more diverse relevant items to significantly improve user engagement. Currently, PDN system has been successfully deployed at Mobile Taobao App and handling major online traffic.

We present LiRank, a large-scale ranking framework at LinkedIn that brings to production state-of-the-art modeling architectures and optimization methods. We unveil several modeling improvements, including Residual DCN, which adds attention and residual connections to the famous DCNv2 architecture. We share insights into combining and tuning SOTA architectures to create a unified model, including Dense Gating, Transformers and Residual DCN. We also propose novel techniques for calibration and describe how we productionalized deep learning based explore/exploit methods. To enable effective, production-grade serving of large ranking models, we detail how to train and compress models using quantization and vocabulary compression. We provide details about the deployment setup for large-scale use cases of Feed ranking, Jobs Recommendations, and Ads click-through rate (CTR) prediction. We summarize our learnings from various A/B tests by elucidating the most effective technical approaches. These ideas have contributed to relative metrics improvements across the board at LinkedIn: +0.5% member sessions in the Feed, +1.76% qualified job applications for Jobs search and recommendations, and +4.3% for Ads CTR. We hope this work can provide practical insights and solutions for practitioners interested in leveraging large-scale deep ranking systems.

Accurately predicting watch time is crucial for optimizing recommendations and user experience in short video platforms. However, existing methods that estimate a single average watch time often fail to capture the inherent uncertainty in user engagement patterns. In this paper, we propose Conditional Quantile Estimation (CQE) to model the entire conditional distribution of watch time. Using quantile regression, CQE characterizes the complex watch-time distribution for each user-video pair, providing a flexible and comprehensive approach to understanding user behavior. We further design multiple strategies to combine the quantile estimates, adapting to different recommendation scenarios and user preferences. Extensive offline experiments and online A/B tests demonstrate the superiority of CQE in watch-time prediction and user engagement modeling. Specifically, deploying CQE online on a large-scale platform with hundreds of millions of daily active users has led to substantial gains in key evaluation metrics, including active days, engagement time, and video views. These results highlight the practical impact of our proposed approach in enhancing the user experience and overall performance of the short video recommendation system. The code will be released https://github.com/justopit/CQE.

Scaling recommender systems via large language models (LLMs) has become a prominent trend in the industry. However, aligning the LLM's semantic space with the recommender's ID space via post-training (e.g., SFT and RL) remains challenging. Existing LLM4Rec paradigms are bottlenecked by two main issues: (1) the difficulty of measuring and improving chain-of-thought (CoT) quality in open-domain recommendation during SFT, and (2) the neglect of the trade-off between LLM semantic rewards and recommendation preference rewards during RL alignment. Inspired by these challenges, we present Taiji, a novel LLM-as-Enhancer framework designed for industrial recommender systems. To overcome the SFT bottleneck, we utilize reverse-engineered reasoning and open-ended rejection sampling to generate high-quality, domain-specific CoT data. To resolve the RL alignment issue, we propose Pareto Optimal Policy Optimization (POPO), which adaptively adjusts cross-domain reward weights. Theoretically, it achieves an optimal trade-off between the semantic world knowledge of LLMs and the collaborative ID features representing online user preferences. Extensive offline evaluations and online A/B tests validate the effectiveness of Taiji. Deployed on Kuaishou's advertising platform since May 2026, Taiji currently serves over 400 million users daily, yielding significant commercial revenue and demonstrating its robust scalability in web-scale environments.

The pre-ranking stage in industrial recommendation systems faces a fundamental conflict between efficiency and effectiveness. While powerful models like Target Attention (TA) excel at capturing complex feature interactions in the ranking stage, their high computational cost makes them infeasible for pre-ranking, which often relies on simplistic vector-product models. This disparity creates a significant performance bottleneck for the entire system. To bridge this gap, we propose TARQ, a novel pre-ranking framework. Inspired by generative models, TARQ's key innovation is to equip pre-ranking with an architecture approximate to TA by Residual Quantization. This allows us to bring the modeling power of TA into the latency-critical pre-ranking stage for the first time, establishing a new state-of-the-art trade-off between accuracy and efficiency. Extensive offline experiments and large-scale online A/B tests at Taobao demonstrate TARQ's significant improvements in ranking performance. Consequently, our model has been fully deployed in production, serving tens of millions of daily active users and yielding substantial business improvements. The code and data are available at https://github.com/zyody/tarq_sigir2026.

Recommendation systems (RS) help users find interested content and connect authors with their target audience. Most research in RS tends to focus either on predicting users' immediate feedback (like click-through rate) accurately or improving users' long-term engagement. However, they ignore the influence for authors and the lifelong interaction value (LIV) of user-author pairs, which is particularly crucial for improving the prosperity of social community in short-video platforms. Currently, reinforcement learning (RL) can optimize long-term benefits and has been widely applied in RS. In this paper, we introduce RL to Reinforce Lifelong Interaction Value of User-Author pairs (RLIV-UA) based on each interaction of UA pairs. To address the long intervals between UA interactions and the large scale of the UA space, we propose a novel Sparse Cross-Request Interaction Markov Decision Process (SCRI-MDP) and introduce an Adjacent State Approximation (ASA) method to construct RL training samples. Additionally, we introduce Multi-Task Critic Learning (MTCL) to capture the progressive nature of UA interactions (click -> follow -> gift), where denser interaction signals are leveraged to compensate for the learning of sparse labels. Finally, an auxiliary supervised learning task is designed to enhance the convergence of the RLIV-UA model. In offline experiments and online A/B tests, the RLIV-UA model achieves both higher user satisfaction and higher platform profits than compared methods.

Click-Through Rate (CTR) prediction is a crucial task in recommendation systems, online searches, and advertising platforms, where accurately capturing users' real interests in content is essential for performance. However, existing methods heavily rely on ID embeddings, which fail to reflect users' true preferences for content such as images and titles. This limitation becomes particularly evident in cold-start and long-tail scenarios, where traditional approaches struggle to deliver effective results. To address these challenges, we propose a novel Multi-modal Content Interest Modeling paradigm (MIM), which consists of three key stages: Pre-training, Content-Interest-Aware Supervised Fine-Tuning (C-SFT), and Content-Interest-Aware UBM (CiUBM). The pre-training stage adapts foundational models to domain-specific data, enabling the extraction of high-quality multi-modal embeddings. The C-SFT stage bridges the semantic gap between content and user interests by leveraging user behavior signals to guide the alignment of embeddings with user preferences. Finally, the CiUBM stage integrates multi-modal embeddings and ID-based collaborative filtering signals into a unified framework. Comprehensive offline experiments and online A/B tests conducted on the Taobao, one of the world's largest e-commerce platforms, demonstrated the effectiveness and efficiency of MIM method. The method has been successfully deployed online, achieving a significant increase of +14.14% in CTR and +4.12% in RPM, showcasing its industrial applicability and substantial impact on platform performance. To promote further research, we have publicly released the code and dataset at https://pan.quark.cn/s/8fc8ec3e74f3.

Large-scale embedding-based retrieval (EBR) is the cornerstone of search-related industrial applications. Given a user query, the system of EBR aims to identify relevant information from a large corpus of documents that may be tens or hundreds of billions in size. The storage and computation turn out to be expensive and inefficient with massive documents and high concurrent queries, making it difficult to further scale up. To tackle the challenge, we propose a binary embedding-based retrieval (BEBR) engine equipped with a recurrent binarization algorithm that enables customized bits per dimension. Specifically, we compress the full-precision query and document embeddings, formulated as float vectors in general, into a composition of multiple binary vectors using a lightweight transformation model with residual multilayer perception (MLP) blocks. We can therefore tailor the number of bits for different applications to trade off accuracy loss and cost savings. Importantly, we enable task-agnostic efficient training of the binarization model using a new embedding-to-embedding strategy. We also exploit the compatible training of binary embeddings so that the BEBR engine can support indexing among multiple embedding versions within a unified system. To further realize efficient search, we propose Symmetric Distance Calculation (SDC) to achieve lower response time than Hamming codes. We successfully employed the introduced BEBR to Tencent products, including Sogou, Tencent Video, QQ World, etc. The binarization algorithm can be seamlessly generalized to various tasks with multiple modalities. Extensive experiments on offline benchmarks and online A/B tests demonstrate the efficiency and effectiveness of our method, significantly saving 30%~50% index costs with almost no loss of accuracy at the system level.

We introduce SessionRec, a novel next-session prediction paradigm (NSPP) for generative sequential recommendation, addressing the fundamental misalignment between conventional next-item prediction paradigm (NIPP) and real-world recommendation scenarios. Unlike NIPP's item-level autoregressive generation that contradicts actual session-based user interactions, our framework introduces a session-aware representation learning through hierarchical sequence aggregation (intra/inter-session), reducing attention computation complexity while enabling implicit modeling of massive negative interactions, and a session-based prediction objective that better captures users' diverse interests through multi-item recommendation in next sessions. Moreover, we found that incorporating a rank loss for items within the session under the next session prediction paradigm can significantly improve the ranking effectiveness of generative sequence recommendation models. We also verified that SessionRec exhibits clear power-law scaling laws similar to those observed in LLMs. Extensive experiments conducted on public datasets and online A/B test in Meituan App demonstrate the effectiveness of SessionRec. The proposed paradigm establishes new foundations for developing industrial-scale generative recommendation systems through its model-agnostic architecture and computational efficiency.

Auto-bidding plays a crucial role in facilitating online advertising by automatically providing bids for advertisers. Reinforcement learning (RL) has gained popularity for auto-bidding. However, most current RL auto-bidding methods are modeled through the Markovian Decision Process (MDP), which assumes the Markovian state transition. This assumption restricts the ability to perform in long horizon scenarios and makes the model unstable when dealing with highly random online advertising environments. To tackle this issue, this paper introduces AI-Generated Bidding (AIGB), a novel paradigm for auto-bidding through generative modeling. In this paradigm, we propose DiffBid, a conditional diffusion modeling approach for bid generation. DiffBid directly models the correlation between the return and the entire trajectory, effectively avoiding error propagation across time steps in long horizons. Additionally, DiffBid offers a versatile approach for generating trajectories that maximize given targets while adhering to specific constraints. Extensive experiments conducted on the real-world dataset and online A/B test on Alibaba advertising platform demonstrate the effectiveness of DiffBid, achieving 2.81% increase in GMV and 3.36% increase in ROI.

In this paper, we present LiGNN, a deployed large-scale Graph Neural Networks (GNNs) Framework. We share our insight on developing and deployment of GNNs at large scale at LinkedIn. We present a set of algorithmic improvements to the quality of GNN representation learning including temporal graph architectures with long term losses, effective cold start solutions via graph densification, ID embeddings and multi-hop neighbor sampling. We explain how we built and sped up by 7x our large-scale training on LinkedIn graphs with adaptive sampling of neighbors, grouping and slicing of training data batches, specialized shared-memory queue and local gradient optimization. We summarize our deployment lessons and learnings gathered from A/B test experiments. The techniques presented in this work have contributed to an approximate relative improvements of 1% of Job application hearing back rate, 2% Ads CTR lift, 0.5% of Feed engaged daily active users, 0.2% session lift and 0.1% weekly active user lift from people recommendation. We believe that this work can provide practical solutions and insights for engineers who are interested in applying Graph neural networks at large scale.

Deploying dynamic heterogeneous graph embeddings in production faces key challenges of scalability, data freshness, and cold-start. This paper introduces a practical, two-stage solution that balances deep graph representation with low-latency incremental updates. Our framework combines HetSGFormer, a scalable graph transformer for static learning, with Incremental Locally Linear Embedding (ILLE), a lightweight, CPU-based algorithm for real-time updates. HetSGFormer captures global structure with linear scalability, while ILLE provides rapid, targeted updates to incorporate new data, thus avoiding costly full retraining. This dual approach is cold-start resilient, leveraging the graph to create meaningful embeddings from sparse data. On billion-scale graphs, A/B tests show HetSGFormer achieved up to a 6.11% lift in Advertiser Value over previous methods, while the ILLE module added another 3.22% lift and improved embedding refresh timeliness by 83.2%. Our work provides a validated framework for deploying dynamic graph learning in production environments.

We introduce NotaGen, a symbolic music generation model aiming to explore the potential of producing high-quality classical sheet music. Inspired by the success of Large Language Models (LLMs), NotaGen adopts pre-training, fine-tuning, and reinforcement learning paradigms (henceforth referred to as the LLM training paradigms). It is pre-trained on 1.6M pieces of music, and then fine-tuned on approximately 9K high-quality classical compositions conditioned on "period-composer-instrumentation" prompts. For reinforcement learning, we propose the CLaMP-DPO method, which further enhances generation quality and controllability without requiring human annotations or predefined rewards. Our experiments demonstrate the efficacy of CLaMP-DPO in symbolic music generation models with different architectures and encoding schemes. Furthermore, subjective A/B tests show that NotaGen outperforms baseline models against human compositions, greatly advancing musical aesthetics in symbolic music generation.The project homepage is https://electricalexis.github.io/notagen-demo.

Aligning large language models (LLMs) to human values has become increasingly important as it enables sophisticated steering of LLMs, e.g., making them follow given instructions while keeping them less toxic. However, it requires a significant amount of human demonstrations and feedback. Recently, open-sourced models have attempted to replicate the alignment learning process by distilling data from already aligned LLMs like InstructGPT or ChatGPT. While this process reduces human efforts, constructing these datasets has a heavy dependency on the teacher models. In this work, we propose a novel framework for alignment learning with almost no human labor and no dependency on pre-aligned LLMs. First, we perform reward modeling (RM) with synthetic feedback by contrasting responses from vanilla LLMs with various sizes and prompts. Then, we use the RM for simulating high-quality demonstrations to train a supervised policy and for further optimizing the model with reinforcement learning. Our resulting model, Aligned Language Model with Synthetic Training dataset (ALMoST), outperforms open-sourced models, including Alpaca, Dolly, and OpenAssistant, which are trained on the outputs of InstructGPT or human-annotated instructions. Our 7B-sized model outperforms the 12-13B models in the A/B tests using GPT-4 as the judge with about 75% winning rate on average.

Modeling high-order feature interactions efficiently is a central challenge in click-through rate and conversion rate prediction. Modern industrial recommender systems are predominantly built upon deep learning recommendation models, where the interaction backbone plays a critical role in determining both predictive performance and system efficiency. However, existing interaction modules often struggle to simultaneously achieve strong interaction capacity, high computational efficiency, and good scalability, resulting in limited ROI when models are scaled under strict production constraints. In this work, we propose MLCC, a structured feature interaction architecture that organizes feature crosses through hierarchical compression and dynamic composition, which can efficiently capture high-order feature dependencies while maintaining favorable computational complexity. We further introduce MC-MLCC, a Multi-Channel extension that decomposes feature interactions into parallel subspaces, enabling efficient horizontal scaling with improved representation capacity and significantly reduced parameter growth. Extensive experiments on three public benchmarks and a large-scale industrial dataset show that our proposed models consistently outperform strong DLRM-style baselines by up to 0.52 AUC, while reducing model parameters and FLOPs by up to 26times under comparable performance. Comprehensive scaling analyses demonstrate stable and predictable scaling behavior across embedding dimension, head number, and channel count, with channel-based scaling achieving substantially better efficiency than conventional embedding inflation. Finally, online A/B testing on a real-world advertising platform validates the practical effectiveness of our approach, which has been widely adopted in Bilibili advertising system under strict latency and resource constraints.

An automatic pitch correction system typically includes several stages, such as pitch extraction, deviation estimation, pitch shift processing, and cross-fade smoothing. However, designing these components with strategies often requires domain expertise and they are likely to fail on corner cases. In this paper, we present KaraTuner, an end-to-end neural architecture that predicts pitch curve and resynthesizes the singing voice directly from the tuned pitch and vocal spectrum extracted from the original recordings. Several vital technical points have been introduced in KaraTuner to ensure pitch accuracy, pitch naturalness, timbre consistency, and sound quality. A feed-forward Transformer is employed in the pitch predictor to capture longterm dependencies in the vocal spectrum and musical note. We also develop a pitch-controllable vocoder based on a novel source-filter block and the Fre-GAN architecture. KaraTuner obtains a higher preference than the rule-based pitch correction approach through A/B tests, and perceptual experiments show that the proposed vocoder achieves significant advantages in timbre consistency and sound quality compared with the parametric WORLD vocoder, phase vocoder and CLPC vocoder.

Optimizing the presentation of search and recommendation results is crucial to enhancing user experience and engagement. Whole Page Optimization (WPO) plays a pivotal role in this process, as it directly influences how information is surfaced to users. While Pre-trained Large Language Models (LLMs) have demonstrated remarkable capabilities in generating coherent and contextually relevant content, fine-tuning these models for complex tasks like WPO presents challenges. Specifically, the need for extensive human-annotated data to mitigate issues such as hallucinations and model instability can be prohibitively expensive, especially in large-scale systems that interact with millions of items daily. In this work, we address the challenge of fine-tuning LLMs for WPO by using user feedback as the supervision. Unlike manually labeled datasets, user feedback is inherently noisy and less precise. To overcome this, we propose a reward-based fine-tuning approach, PageLLM, which employs a mixed-grained reward mechanism that combines page-level and item-level rewards. The page-level reward evaluates the overall quality and coherence, while the item-level reward focuses on the accuracy and relevance of key recommendations. This dual-reward structure ensures that both the holistic presentation and the critical individual components are optimized. We validate PageLLM on both public and industrial datasets. PageLLM outperforms baselines and achieves a 0.44\% GMV increase in an online A/B test with over 10 million users, demonstrating its real-world impact.

Information retrieval in real-time search presents unique challenges distinct from those encountered in classical web search. These challenges are particularly pronounced due to the rapid change of user search intent, which is influenced by the occurrence and evolution of breaking news events, such as earthquakes, elections, and wars. Previous dense retrieval methods, which primarily focused on static semantic representation, lack the capacity to capture immediate search intent, leading to inferior performance in retrieving the most recent event-related documents in time-sensitive scenarios. To address this issue, this paper expands the query with event information that represents real-time search intent. The Event information is then integrated with the query through a cross-attention mechanism, resulting in a time-context query representation. We further enhance the model's capacity for event representation through multi-task training. Since publicly available datasets such as MS-MARCO do not contain any event information on the query side and have few time-sensitive queries, we design an automatic data collection and annotation pipeline to address this issue, which includes ModelZoo-based Coarse Annotation and LLM-driven Fine Annotation processes. In addition, we share the training tricks such as two-stage training and hard negative sampling. Finally, we conduct a set of offline experiments on a million-scale production dataset to evaluate our approach and deploy an A/B testing in a real online system to verify the performance. Extensive experimental results demonstrate that our proposed approach significantly outperforms existing state-of-the-art baseline methods.

Click-through rate (CTR) prediction is one of the fundamental tasks for online advertising and recommendation. While multi-layer perceptron (MLP) serves as a core component in many deep CTR prediction models, it has been widely recognized that applying a vanilla MLP network alone is inefficient in learning multiplicative feature interactions. As such, many two-stream interaction models (e.g., DeepFM and DCN) have been proposed by integrating an MLP network with another dedicated network for enhanced CTR prediction. As the MLP stream learns feature interactions implicitly, existing research focuses mainly on enhancing explicit feature interactions in the complementary stream. In contrast, our empirical study shows that a well-tuned two-stream MLP model that simply combines two MLPs can even achieve surprisingly good performance, which has never been reported before by existing work. Based on this observation, we further propose feature gating and interaction aggregation layers that can be easily plugged to make an enhanced two-stream MLP model, FinalMLP. In this way, it not only enables differentiated feature inputs but also effectively fuses stream-level interactions across two streams. Our evaluation results on four open benchmark datasets as well as an online A/B test in our industrial system show that FinalMLP achieves better performance than many sophisticated two-stream CTR models. Our source code will be available at MindSpore/models.

Existing benchmarks and training pipelines for industrial intelligent customer service (ICS) remain misaligned with real-world dialogue requirements, overemphasizing verifiable task success while under-measuring subjective service quality and realistic failure modes, leaving a gap between offline gains and deployable dialogue behavior. We close this gap with a benchmark-to-optimization loop: we first introduce OlaBench, an ICS benchmark spanning retrieval-augmented generation, workflow-based systems, and agentic settings, which evaluates service capability, safety, and latency sensitivity; moreover, motivated by OlaBench results showing state-of-the-art LLMs still fall short, we propose OlaMind, which distills reusable reasoning patterns and service strategies from expert dialogues and applies rubric-aware staged exploration--exploitation reinforcement learning to improve model capability. OlaMind surpasses GPT-5.2 and Gemini 3 Pro on OlaBench (78.72 vs. 70.58/70.84) and, in online A/B tests, delivers an average +23.67% issue resolution and -6.6% human transfer rate versus the baseline, bridging offline gains to deployment. Together, OlaBench and OlaMind advance ICS systems toward more anthropomorphic, professional, and reliable deployment.

With PRECISE, we extended Prediction-Powered Inference to produce bias-corrected estimates of ranking evaluation metrics by combining a small human-labeled set with a large LLM-judged set. PPI is provably unbiased regardless of the LLM judge's error profile. We make it applicable to hierarchical metrics like Precision@K, where annotations are per-document but the metric is per-query, by reducing the output-space computation from O(2^|C|) to O(2^K). On the ESCI benchmark, augmenting 30 human annotations with Claude 3 Sonnet judgments reduces the standard error of Precision@4 estimates from 4.45 to 3.50 (a 21% relative reduction). In a production system, our framework correctly identified the best of three system variants from 100 human labels and 2 hours of domain-expert annotation; A/B testing confirmed this ranking with +407 bps in daily sales.

With the growing popularity of various mobile devices, user targeting has received a growing amount of attention, which aims at effectively and efficiently locating target users that are interested in specific services. Most pioneering works for user targeting tasks commonly perform similarity-based expansion with a few active users as seeds, suffering from the following major issues: the unavailability of seed users for newcoming services and the unfriendliness of black-box procedures towards marketers. In this paper, we design an Entity Graph Learning (EGL) system to provide explainable user targeting ability meanwhile applicable to addressing the cold-start issue. EGL System follows the hybrid online-offline architecture to satisfy the requirements of scalability and timeliness. Specifically, in the offline stage, the system focuses on the heavyweight entity graph construction and user entity preference learning, in which we propose a Three-stage Relation Mining Procedure (TRMP), breaking loose from the expensive seed users. At the online stage, the system offers the ability of user targeting in real-time based on the entity graph from the offline stage. Since the user targeting process is based on graph reasoning, the whole process is transparent and operation-friendly to marketers. Finally, extensive offline experiments and online A/B testing demonstrate the superior performance of the proposed EGL System.

Fill-in-the-Middle (FIM) models play a vital role in code completion tasks, leveraging both prefix and suffix context to provide more accurate and contextually relevant suggestions. This paper presents approaches to improve FIM code completion while addressing the challenge of maintaining low latency for real-time coding assistance. We enhance FIM code completion by incorporating context and curriculum examples in the training process. We identify patterns where completion suggestions fail more frequently, revealing complexities that smaller language models struggle with. To address these challenges, we develop a curriculum dataset by extracting hard-to-complete patterns from code repositories and generate context examples using semantic and static analysis tools (e.g. TSC compiler). We fine-tune various sized models, including StarCoder and DeepSeek, on this enhanced dataset. Our evaluation encompasses three key dimensions: the Santa Coder FIM task, the Amazon CCEval benchmark, and a new Multi-Line Infilling evaluation benchmark derived from SWE-bench. Comprehensive ablation studies across multiple model sizes reveal that while all fine-tuned models show improvements, the performance gains are more pronounced for smaller parameter models and incorporating difficult-to-complete examples, as part of curriculum learning, improves the code completion performance. This finding is particularly significant given the latency constraints of code completion tasks. While larger models like GPT and Claude perform well in multi-line completions but are prohibitively challenging to use given high latency, and our fine-tuned models achieve a balance between performance and latency. Finally, we validate our approach through online A/B testing, demonstrating tangible improvements in Completion Acceptance Rate (CAR) and Completion Persistence Rate (CPR), with zero latency impact.

Recent advancements in deep neural networks for graph-structured data have led to state-of-the-art performance on recommender system benchmarks. However, making these methods practical and scalable to web-scale recommendation tasks with billions of items and hundreds of millions of users remains a challenge. Here we describe a large-scale deep recommendation engine that we developed and deployed at Pinterest. We develop a data-efficient Graph Convolutional Network (GCN) algorithm PinSage, which combines efficient random walks and graph convolutions to generate embeddings of nodes (i.e., items) that incorporate both graph structure as well as node feature information. Compared to prior GCN approaches, we develop a novel method based on highly efficient random walks to structure the convolutions and design a novel training strategy that relies on harder-and-harder training examples to improve robustness and convergence of the model. We also develop an efficient MapReduce model inference algorithm to generate embeddings using a trained model. We deploy PinSage at Pinterest and train it on 7.5 billion examples on a graph with 3 billion nodes representing pins and boards, and 18 billion edges. According to offline metrics, user studies and A/B tests, PinSage generates higher-quality recommendations than comparable deep learning and graph-based alternatives. To our knowledge, this is the largest application of deep graph embeddings to date and paves the way for a new generation of web-scale recommender systems based on graph convolutional architectures.

Semantic IDs are discrete identifiers generated by quantizing the Multi-modal Large Language Models (MLLMs) embeddings, enabling efficient multi-modal content integration in recommendation systems. However, their lack of collaborative signals results in a misalignment with downstream discriminative and generative recommendation objectives. Recent studies have introduced various alignment mechanisms to address this problem, but their two-stage framework design still leads to two main limitations: (1) inevitable information loss during alignment, and (2) inflexibility in applying adaptive alignment strategies, consequently constraining the mutual information maximization during the alignment process. To address these limitations, we propose a novel and flexible one-stage Dual-Aligned Semantic IDs (DAS) method that simultaneously optimizes quantization and alignment, preserving semantic integrity and alignment quality while avoiding the information loss typically associated with two-stage methods. Meanwhile, DAS achieves more efficient alignment between the semantic IDs and collaborative signals, with the following two innovative and effective approaches: (1) Multi-view Constrative Alignment: To maximize mutual information between semantic IDs and collaborative signals, we first incorporate an ID-based CF debias module, and then design three effective contrastive alignment methods: dual user-to-item (u2i), dual item-to-item/user-to-user (i2i/u2u), and dual co-occurrence item-to-item/user-to-user (i2i/u2u). (2) Dual Learning: By aligning the dual quantizations of users and ads, the constructed semantic IDs for users and ads achieve stronger alignment. Finally, we conduct extensive offline experiments and online A/B tests to evaluate DAS's effectiveness, which is now successfully deployed across various advertising scenarios at Kuaishou App, serving over 400 million users daily.

Today, most large-scale conversational AI agents (e.g. Alexa, Siri, or Google Assistant) are built using manually annotated data to train the different components of the system. Typically, the accuracy of the ML models in these components are improved by manually transcribing and annotating data. As the scope of these systems increase to cover more scenarios and domains, manual annotation to improve the accuracy of these components becomes prohibitively costly and time consuming. In this paper, we propose a system that leverages user-system interaction feedback signals to automate learning without any manual annotation. Users here tend to modify a previous query in hopes of fixing an error in the previous turn to get the right results. These reformulations, which are often preceded by defective experiences caused by errors in ASR, NLU, ER or the application. In some cases, users may not properly formulate their requests (e.g. providing partial title of a song), but gleaning across a wider pool of users and sessions reveals the underlying recurrent patterns. Our proposed self-learning system automatically detects the errors, generate reformulations and deploys fixes to the runtime system to correct different types of errors occurring in different components of the system. In particular, we propose leveraging an absorbing Markov Chain model as a collaborative filtering mechanism in a novel attempt to mine these patterns. We show that our approach is highly scalable, and able to learn reformulations that reduce Alexa-user errors by pooling anonymized data across millions of customers. The proposed self-learning system achieves a win/loss ratio of 11.8 and effectively reduces the defect rate by more than 30% on utterance level reformulations in our production A/B tests. To the best of our knowledge, this is the first self-learning large-scale conversational AI system in production.

Recommender systems play a central role in numerous real-life applications, yet evaluating their performance remains a significant challenge due to the gap between offline metrics and online behaviors. Given the scarcity and limits (e.g., privacy issues) of real user data, we introduce SimUSER, an agent framework that serves as believable and cost-effective human proxies. SimUSER first identifies self-consistent personas from historical data, enriching user profiles with unique backgrounds and personalities. Then, central to this evaluation are users equipped with persona, memory, perception, and brain modules, engaging in interactions with the recommender system. SimUSER exhibits closer alignment with genuine humans than prior work, both at micro and macro levels. Additionally, we conduct insightful experiments to explore the effects of thumbnails on click rates, the exposure effect, and the impact of reviews on user engagement. Finally, we refine recommender system parameters based on offline A/B test results, resulting in improved user engagement in the real world.

Ancillaries have become a major source of revenue and profitability in the travel industry. Yet, conventional pricing strategies are based on business rules that are poorly optimized and do not respond to changing market conditions. This paper describes the dynamic pricing model developed by Deepair solutions, an AI technology provider for travel suppliers. We present a pricing model that provides dynamic pricing recommendations specific to each customer interaction and optimizes expected revenue per customer. The unique nature of personalized pricing provides the opportunity to search over the market space to find the optimal price-point of each ancillary for each customer, without violating customer privacy. In this paper, we present and compare three approaches for dynamic pricing of ancillaries, with increasing levels of sophistication: (1) a two-stage forecasting and optimization model using a logistic mapping function; (2) a two-stage model that uses a deep neural network for forecasting, coupled with a revenue maximization technique using discrete exhaustive search; (3) a single-stage end-to-end deep neural network that recommends the optimal price. We describe the performance of these models based on both offline and online evaluations. We also measure the real-world business impact of these approaches by deploying them in an A/B test on an airline's internet booking website. We show that traditional machine learning techniques outperform human rule-based approaches in an online setting by improving conversion by 36% and revenue per offer by 10%. We also provide results for our offline experiments which show that deep learning algorithms outperform traditional machine learning techniques for this problem. Our end-to-end deep learning model is currently being deployed by the airline in their booking system.

This report presents CharacterFlywheel, an iterative flywheel process for improving large language models (LLMs) in production social chat applications across Instagram, WhatsApp, and Messenger. Starting from LLaMA 3.1, we refined models across 15 generations using data from both internal and external real-user traffic. Through continuous deployments from July 2024 to April 2025, we conducted controlled 7-day A/B tests showing consistent engagement improvements: 7 of 8 newly deployed models demonstrated positive lift over the baseline, with the strongest performers achieving up to 8.8% improvement in engagement breadth and 19.4% in engagement depth. We also observed substantial gains in steerability, with instruction following increasing from 59.2% to 84.8% and instruction violations decreasing from 26.6% to 5.8%. We detail the CharacterFlywheel process which integrates data curation, reward modeling to estimate and interpolate the landscape of engagement metrics, supervised fine-tuning (SFT), reinforcement learning (RL), and both offline and online evaluation to ensure reliable progress at each optimization step. We also discuss our methods for overfitting prevention and navigating production dynamics at scale. These contributions advance the scientific rigor and understanding of LLMs in social applications serving millions of users.

Synthetic data is widely adopted in embedding models to ensure diversity in training data distributions across dimensions such as difficulty, length, and language. However, existing prompt-based synthesis methods struggle to capture domain-specific data distributions, particularly in data-scarce domains, and often overlook fine-grained relevance diversity. In this paper, we present a Chinese short video dataset with 4-level relevance annotations, filling a critical resource void. Further, we propose a semi-supervised synthetic data pipeline where two collaboratively trained models generate domain-adaptive short video data with controllable relevance labels. Our method enhances relevance-level diversity by synthesizing samples for underrepresented intermediate relevance labels, resulting in a more balanced and semantically rich training data set. Extensive offline experiments show that the embedding model trained on our synthesized data outperforms those using data generated based on prompting or vanilla supervised fine-tuning(SFT). Moreover, we demonstrate that incorporating more diverse fine-grained relevance levels in training data enhances the model's sensitivity to subtle semantic distinctions, highlighting the value of fine-grained relevance supervision in embedding learning. In the search enhanced recommendation pipeline of Douyin's dual-column scenario, through online A/B testing, the proposed model increased click-through rate(CTR) by 1.45%, raised the proportion of Strong Relevance Ratio (SRR) by 4.9%, and improved the Image User Penetration Rate (IUPR) by 0.1054%.

Accurately predicting conversion rates (CVR) for low-activity users remains a fundamental challenge in large-scale e-commerce recommender systems. Existing approaches face three critical limitations: (i) reliance on noisy and unreliable behavioral signals; (ii) insufficient user-level information due to the lack of diverse interaction data; and (iii) a systemic training bias toward high-activity users that overshadows the needs of low-activity users. To address these challenges, we propose ChoirRec, a novel framework that leverages the semantic capabilities of Large Language Models (LLMs) to construct semantic user groups and enhance CVR prediction for low-activity users. With a dual-channel architecture designed for robust cross-user knowledge transfer, ChoirRec comprises three components: (i) a Semantic Group Generation module that utilizes LLMs to form reliable, cross-activity user clusters, thereby filtering out noisy signals; (ii) a Group-aware Hierarchical Representation module that enriches sparse user embeddings with informative group-level priors to mitigate data insufficiency; and (iii) a Group-aware Multi-granularity Modual that employs a dual-channel architecture and adaptive fusion mechanism to ensure effective learning and utilization of group knowledge. We conduct extensive offline and online experiments on Taobao, a leading industrial-scale e-commerce platform. ChoirRec improves GAUC by 1.16\% in offline evaluations, while online A/B testing reveals a 7.24\% increase in order volume, highlighting its substantial practical value in real-world applications.

CTR (Click-Through Rate) prediction, crucial for recommender systems and online advertising, etc., has been confirmed to benefit from modeling long-term user behaviors. Nonetheless, the vast number of behaviors and complexity of noise interference pose challenges to prediction efficiency and effectiveness. Recent solutions have evolved from single-stage models to two-stage models. However, current two-stage models often filter out significant information, resulting in an inability to capture diverse user interests and build the complete latent space of user interests. Inspired by multi-interest and generative modeling, we propose DiffuMIN (Diffusion-driven Multi-Interest Network) to model long-term user behaviors and thoroughly explore the user interest space. Specifically, we propose a target-oriented multi-interest extraction method that begins by orthogonally decomposing the target to obtain interest channels. This is followed by modeling the relationships between interest channels and user behaviors to disentangle and extract multiple user interests. We then adopt a diffusion module guided by contextual interests and interest channels, which anchor users' personalized and target-oriented interest types, enabling the generation of augmented interests that align with the latent spaces of user interests, thereby further exploring restricted interest space. Finally, we leverage contrastive learning to ensure that the generated augmented interests align with users' genuine preferences. Extensive offline experiments are conducted on two public datasets and one industrial dataset, yielding results that demonstrate the superiority of DiffuMIN. Moreover, DiffuMIN increased CTR by 1.52% and CPM by 1.10% in online A/B testing. Our source code is available at https://github.com/laiweijiang/DiffuMIN.

In e-commerce recommender and search systems, tree-based models, such as LambdaMART, have set a strong baseline for Learning-to-Rank (LTR) tasks. Despite their effectiveness and widespread adoption in industry, the debate continues whether deep neural networks (DNNs) can outperform traditional tree-based models in this domain. To contribute to this discussion, we systematically benchmark DNNs against our production-grade LambdaMART model. We evaluate multiple DNN architectures and loss functions on a proprietary dataset from OTTO and validate our findings through an 8-week online A/B test. The results show that a simple DNN architecture outperforms a strong tree-based baseline in terms of total clicks and revenue, while achieving parity in total units sold.

In the context of a short video & live stream mixed recommendation scenario, the live stream recommendation system (RS) decides whether to allocate at most one live stream into the video feed for each user request. To maximize long-term user engagement, it is crucial to determine an optimal live stream policy for accurate live stream allocation. The inappropriate live stream allocation policy can significantly affect the duration of the usage app and user retention, which ignores the long-term negative impact of live stream allocation. Recently, reinforcement learning (RL) has been widely applied in recommendation systems to capture long-term user engagement. However, traditional RL algorithms often face divergence and instability problems, which restricts the application and deployment in the large-scale industrial recommendation systems, especially in the aforementioned challenging scenario. To address these challenges, we propose a novel Supervised Learning-enhanced Multi-Group Actor Critic algorithm (SL-MGAC). Specifically, we introduce a supervised learning-enhanced actor-critic framework that incorporates variance reduction techniques, where multi-task reward learning helps restrict bootstrapping error accumulation during critic learning. Additionally, we design a multi-group state decomposition module for both actor and critic networks to reduce prediction variance and improve model stability. We also propose a novel reward function to prevent overly greedy live stream allocation. Empirically, we evaluate the SL-MGAC algorithm using offline policy evaluation (OPE) and online A/B testing. Experimental results demonstrate that the proposed method not only outperforms baseline methods under the platform-level constraints but also exhibits enhanced stability in online recommendation scenarios.

User preferences follow a dynamic pattern over a day, e.g., at 8 am, a user might prefer to read news, while at 8 pm, they might prefer to watch movies. Time modeling aims to enable recommendation systems to perceive time changes to capture users' dynamic preferences over time, which is an important and challenging problem in recommendation systems. Especially, streaming recommendation systems in the industry, with only available samples of the current moment, present greater challenges for time modeling. There is still a lack of effective time modeling methods for streaming recommendation systems. In this paper, we propose an effective and universal method Interest Clock to perceive time information in recommendation systems. Interest Clock first encodes users' time-aware preferences into a clock (hour-level personalized features) and then uses Gaussian distribution to smooth and aggregate them into the final interest clock embedding according to the current time for the final prediction. By arming base models with Interest Clock, we conduct online A/B tests, obtaining +0.509% and +0.758% improvements on user active days and app duration respectively. Besides, the extended offline experiments show improvements as well. Interest Clock has been deployed on Douyin Music App.

In this work, we propose an approach for collecting completion usage logs from the users in an IDE and using them to train a machine learning based model for ranking completion candidates. We developed a set of features that describe completion candidates and their context, and deployed their anonymized collection in the Early Access Program of IntelliJ-based IDEs. We used the logs to collect a dataset of code completions from users, and employed it to train a ranking CatBoost model. Then, we evaluated it in two settings: on a held-out set of the collected completions and in a separate A/B test on two different groups of users in the IDE. Our evaluation shows that using a simple ranking model trained on the past user behavior logs significantly improved code completion experience. Compared to the default heuristics-based ranking, our model demonstrated a decrease in the number of typing actions necessary to perform the completion in the IDE from 2.073 to 1.832. The approach adheres to privacy requirements and legal constraints, since it does not require collecting personal information, performing all the necessary anonymization on the client's side. Importantly, it can be improved continuously: implementing new features, collecting new data, and evaluating new models - this way, we have been using it in production since the end of 2020.

In light of the success of the pre-trained language models (PLMs), continual pre-training of generic PLMs has been the paradigm of domain adaption. In this paper, we propose QUERT, A Continual Pre-trained Language Model for QUERy Understanding in Travel Domain Search. QUERT is jointly trained on four tailored pre-training tasks to the characteristics of query in travel domain search: Geography-aware Mask Prediction, Geohash Code Prediction, User Click Behavior Learning, and Phrase and Token Order Prediction. Performance improvement of downstream tasks and ablation experiment demonstrate the effectiveness of our proposed pre-training tasks. To be specific, the average performance of downstream tasks increases by 2.02% and 30.93% in supervised and unsupervised settings, respectively. To check on the improvement of QUERT to online business, we deploy QUERT and perform A/B testing on Fliggy APP. The feedback results show that QUERT increases the Unique Click-Through Rate and Page Click-Through Rate by 0.89% and 1.03% when applying QUERT as the encoder. Our code and downstream task data will be released for future research.

Universal multimodal embeddings are becoming a core component of modern AI systems, enabling heterogeneous content to be represented in a shared space for applications such as retrieval, recommendation, classification, and agentic systems. In this report, we present WeMM-Embedding, a family of universal multimodal embedding models supporting text, images, videos, visual documents, and arbitrarily interleaved multimodal inputs with flexible output dimensions. The family comprises 2B, 4B, and 9B variants and is trained in two stages: a large-scale multimodal alignment stage, followed by a refinement stage using curated data, fine-grained relevance supervision, and cross-scale knowledge transfer. Across extensive evaluations, WeMM-Embedding achieves leading performance on multiple public benchmarks. Notably, the 2B variant already surpasses the previously leading 8B open-source baseline on MMEB-v2, while the 9B variant further achieves a new state-of-the-art overall score of 80.6. WeMM-Embedding also demonstrates strong practical performance across WeChat applications, with substantial gains on a 26-task in-house benchmark and consistent improvements across 14 online A/B tests. It has been deployed at scale across recommendation and search applications, including WeChat Channels, Official Accounts, Moments, and e-commerce services. We have released the model weights and code to facilitate future research at https://github.com/Tencent/WeMM-Embedding.

Multimodal representation learning is a cornerstone of modern AI. By encoding multimodal queries and targets into vectors, it powers industrial search and recommendation and underpins modern agents. Real-world platforms with complex modalities and massive-scale content, such as Douyin, Xiaohongshu, and YouTube, demand both efficiency under billion-scale indexing and fine-grained discrimination for hard matching. Existing MLLM embedding models rarely satisfy both. Contrastive models are efficient but rely on pair-level supervision too coarse for fine-grained distinctions, while CoT-based models improve discrimination through explicit generation impractical to serve online. We present Douyin Multimodal Embedding (DME), a model trained in two stages to combine both strengths. Stage 1 performs large-scale contrastive pre-training that establishes a unified multimodal embedding space with broad modality and task coverage. Stage 2 supplements semantic sufficiency, the property that an embedding is grounded in retrieval-relevant evidence and preserves fine-grained counterpart-side semantics, via two mechanisms. Evidence-Grounded Typed Latent Reasoning organizes retrieval evidence through hidden-space latent reasoning, and Cross-Conditional Reconstruction enforces counterpart-side semantics through cross-directional autoregressive reconstruction. Both act only during training and add only marginal query-side overhead, so DME serves as efficiently as a standard contrastive encoder. On MMEB-v2, DME reaches state-of-the-art results at comparable scales for its 2B and 9B variants (74.8 and 78.4), with especially strong video and visual-document tasks. In production, DME delivers a 2.92% relative gain on Douyin's in-house offline evaluation set, is deployed across Douyin scenarios such as generative, image, and AI search, and yields a 0.1% Lifetime (LT) gain in online A/B testing on Douyin search.

As large language models (LLMs) are increasingly deployed in diverse user facing applications, aligning them with real user preferences becomes essential. Existing methods like Reinforcement Learning from Human Feedback (RLHF) rely on expert annotators trained on manually defined guidelines, whose judgments may not reflect the priorities of everyday users. We introduce Reinforcement Learning from User Feedback (RLUF), a framework for aligning LLMs directly to implicit signals from users in production. RLUF addresses key challenges of user feedback: user feedback is often binary (e.g., emoji reactions), sparse, and occasionally adversarial. We train a reward model, P[Love], to predict the likelihood that an LLM response will receive a Love Reaction, a lightweight form of positive user feedback, and integrate P[Love] into a multi-objective policy optimization framework alongside helpfulness and safety objectives. In large-scale experiments, we show that P[Love] is predictive of increased positive feedback and serves as a reliable offline evaluator of future user behavior. Policy optimization using P[Love] significantly raises observed positive-feedback rates, including a 28% increase in Love Reactions during live A/B tests. However, optimizing for positive reactions introduces reward hacking challenges, requiring careful balancing of objectives. By directly leveraging implicit signals from users, RLUF offers a path to aligning LLMs with real-world user preferences at scale.

This work derives methods for performing nonparametric, nonasymptotic statistical inference for population means under the constraint of local differential privacy (LDP). Given bounded observations (X_1, dots, X_n) with mean mu^star that are privatized into (Z_1, dots, Z_n), we present confidence intervals (CI) and time-uniform confidence sequences (CS) for mu^star when only given access to the privatized data. To achieve this, we introduce a nonparametric and sequentially interactive generalization of Warner's famous ``randomized response'' mechanism, satisfying LDP for arbitrary bounded random variables, and then provide CIs and CSs for their means given access to the resulting privatized observations. For example, our results yield private analogues of Hoeffding's inequality in both fixed-time and time-uniform regimes. We extend these Hoeffding-type CSs to capture time-varying (non-stationary) means, and conclude by illustrating how these methods can be used to conduct private online A/B tests.

AI-powered digital avatar streamers must answer product questions, engage viewers, and execute marketing strategies in real time, demanding low latency, frequent strategy updates, and accurate yet effective responses. Evolvable Harnesses, whose Skills, Hooks, prompts, and tools can be updated independently of model weights, enable rapid iteration but expose a trade-off: large models adapt zero-shot yet are too slow, whereas compact models meet latency targets but overfit to fixed Harness configurations. We propose Harness-Aware Training (HAT), which trains compact models to adapt to changing Harnesses. Its key component, Harness-State Augmentation (HSA), applies task-preserving transformations to Skill identifiers and content, tool schemas, prompt structures, and Hook functions. Training proceeds in three stages: HSA-SFT learns reasoning and tool use from strong-model trajectories across diverse environments; General On-Policy Distillation restores generalization lost during SFT; and HSA-RL improves robustness to changing Harnesses through reinforcement learning in augmented environments. Across four evaluation sets, HAT achieves 94.8 on Live-Stream QA (base: 80.3; strongest general LLM: 93.0) and 94.6 on Harness-Variant QA (base: 75.4). Unlike Fixed-Harness SFT, which lowers IFEval by 7.7 points from the base model, HAT avoids this regression and reaches 83.5. On one NVIDIA H20 GPU, the optimized system delivers P50 and P95 latencies of 3.4 s and 8.1 s. Deployed in Taobao Live's digital-avatar service, it also yields positive online A/B test results for GMV and item-page views.

Data-driven social science research is inherently slow, relying on iterative cycles of observation, hypothesis generation, and experimental validation. While recent data-driven methods promise to accelerate parts of this process, they largely fail to support end-to-end scientific discovery. To address this gap, we introduce EXPERIGEN, an agentic framework that operationalizes end-to-end discovery through a Bayesian optimization inspired two-phase search, in which a Generator proposes candidate hypotheses and an Experimenter evaluates them empirically. Across multiple domains, EXPERIGEN consistently discovers 2-4x more statistically significant hypotheses that are 7-17 percent more predictive than prior approaches, and naturally extends to complex data regimes including multimodal and relational datasets. Beyond statistical performance, hypotheses must be novel, empirically grounded, and actionable to drive real scientific progress. To evaluate these qualities, we conduct an expert review of machine-generated hypotheses, collecting feedback from senior faculty. Among 25 reviewed hypotheses, 88 percent were rated moderately or strongly novel, 70 percent were deemed impactful and worth pursuing, and most demonstrated rigor comparable to senior graduate-level research. Finally, recognizing that ultimate validation requires real-world evidence, we conduct the first A/B test of LLM-generated hypotheses, observing statistically significant results with p less than 1e-6 and a large effect size of 344 percent.

User recommendation systems enhance user engagement by encouraging users to act as inviters to interact with other users (invitees), potentially fostering information propagation. Conventional recommendation methods typically focus on modeling interaction willingness. Influence-Maximization (IM) methods focus on identifying a set of users to maximize the information propagation. However, existing methods face two significant challenges. First, recommendation methods fail to unleash the candidates' spread capability. Second, IM methods fail to account for the willingness to interact. To solve these issues, we propose two models named HeteroIR and HeteroIM. HeteroIR provides an intuitive solution to unleash the dissemination potential of user recommendation systems. HeteroIM fills the gap between the IM method and the recommendation task, improving interaction willingness and maximizing spread coverage. The HeteroIR introduces a two-stage framework to estimate the spread profits. The HeteroIM incrementally selects the most influential invitee to recommend and rerank based on the number of reverse reachable (RR) sets containing inviters and invitees. RR set denotes a set of nodes that can reach a target via propagation. Extensive experiments show that HeteroIR and HeteroIM significantly outperform the state-of-the-art baselines with the p-value < 0.05. Furthermore, we have deployed HeteroIR and HeteroIM in Tencent's online gaming platforms and gained an 8.5\% and 10\% improvement in the online A/B test, respectively. Implementation codes are available at https://github.com/socialalgo/HIM.

Large language models (LLMs) are transforming recommender systems from matching co-occurrence patterns in historical behavior toward reasoning about the intent that drives it. RecGPT-V1 pioneered this paradigm on Taobao by centering user understanding, and RecGPT-V2 scaled it via coordinated multi-agent reasoning; both are deployed in production with consistent gains in user experience and commercial outcomes. However, operating RecGPT at scale reveals three challenges: (1) stateless behavior modeling, where each request reprocesses full user history, wasting computation and discarding prior analysis; (2) a tag-to-item information bottleneck, where natural-language tags form a lossy channel between user understanding and item grounding; and (3) inefficient explicit reasoning, whose lengthy chain-of-thought incurs untenable latency and compute overhead. We present RecGPT-V3, a stateful, hybrid-modal recommender that reasons over natural language for open-world knowledge and Semantic IDs (SIDs) for concrete item grounding. A Memory Hub maintains structured, continually evolving user memory that distills long-horizon behavior into condensed units, cutting user-modeling computation by 55.8%. A Hybrid-modal Foundation Model allows the LLM jointly reason over text tags and SIDs, opening a high-bandwidth channel into the item space. Latent Intent Reasoning internalizes verbose rationales into compact learnable latent tokens that remain decodable into readable explanations, lowering output token cost by 200x. Deployed in Taobao's "Guess What You Like" feed, RecGPT-V3 achieves consistent gains in large-scale online A/B tests: IPV +1.28%, CTR +1.00%, TC +1.97%, GMV +3.97%, while cutting end-to-end serving resource consumption by 52.4%.

Large-scale recommendation systems are characterized by their reliance on high cardinality, heterogeneous features and the need to handle tens of billions of user actions on a daily basis. Despite being trained on huge volume of data with thousands of features, most Deep Learning Recommendation Models (DLRMs) in industry fail to scale with compute. Inspired by success achieved by Transformers in language and vision domains, we revisit fundamental design choices in recommendation systems. We reformulate recommendation problems as sequential transduction tasks within a generative modeling framework (``Generative Recommenders''), and propose a new architecture, HSTU, designed for high cardinality, non-stationary streaming recommendation data. HSTU outperforms baselines over synthetic and public datasets by up to 65.8\% in NDCG, and is 5.3x to 15.2x faster than FlashAttention2-based Transformers on 8192 length sequences. HSTU-based Generative Recommenders, with 1.5 trillion parameters, improve metrics in online A/B tests by 12.4\% and have been deployed on multiple surfaces of a large internet platform with billions of users. More importantly, the model quality of Generative Recommenders empirically scales as a power-law of training compute across three orders of magnitude, up to GPT-3/LLaMa-2 scale, which reduces carbon footprint needed for future model developments, and further paves the way for the first foundational models in recommendations.

User interface (UI) and user experience (UX) evaluation is central to product development, yet reliable feedback still relies on recruiting human participants or running online A/B tests, making early-stage iteration slow and costly. In light of this, recent work has explored Multimodal Large Language Models as proxy evaluators. However, existing approaches either produce surface-level critiques or a judgment that reflects the model's own biases rather than the genuine response of a particular user. We introduce PerceptUI, a framework for persona-conditioned UI/UX evaluation that predicts how a specific user would answer interface-related questions and produces natural-language rationales. PerceptUI is trained in two stages: (i) contrastive reflection fine-tuning distills teacher-generated rationales by extracting lessons from human decisions, and (ii) a reflective prompt-evolution step from the model's own failure traces. Across multiple domains and datasets, PerceptUI achieves human-level realism, generalizes to unseen questions and personas, and yields population-level response distributions.

The goal of Airbnb search is to match guests with the ideal accommodation that fits their travel needs. This is a challenging problem, as popular search locations can have around a hundred thousand available homes, and guests themselves have a wide variety of preferences. Furthermore, the launch of new product features, such as flexible date search, significantly increased the number of eligible homes per search query. As such, there is a need for a sophisticated retrieval system which can provide high-quality candidates with low latency in a way that integrates with the overall ranking stack. This paper details our journey to build an efficient and high-quality retrieval system for Airbnb search. We describe the key unique challenges we encountered when implementing an Embedding-Based Retrieval (EBR) system for a two sided marketplace like Airbnb -- such as the dynamic nature of the inventory, a lengthy user funnel with multiple stages, and a variety of product surfaces. We cover unique insights when modeling the retrieval problem, how to build robust evaluation systems, and design choices for online serving. The EBR system was launched to production and powers several use-cases such as regular search, flexible date and promotional emails for marketing campaigns. The system demonstrated statistically-significant improvements in key metrics, such as booking conversion, via A/B testing.

In recommendation systems, scaling up feature-interaction modules (e.g., Wukong, RankMixer) or user-behavior sequence modules (e.g., LONGER) has achieved notable success. However, these efforts typically proceed on separate tracks, which not only hinders bidirectional information exchange but also prevents unified optimization and scaling. In this paper, we propose OneTrans, a unified Transformer backbone that simultaneously performs user-behavior sequence modeling and feature interaction. OneTrans employs a unified tokenizer to convert both sequential and non-sequential attributes into a single token sequence. The stacked OneTrans blocks share parameters across similar sequential tokens while assigning token-specific parameters to non-sequential tokens. Through causal attention and cross-request KV caching, OneTrans enables precomputation and caching of intermediate representations, significantly reducing computational costs during both training and inference. Experimental results on industrial-scale datasets demonstrate that OneTrans scales efficiently with increasing parameters, consistently outperforms strong baselines, and yields a 5.68% lift in per-user GMV in online A/B tests.

Speech quality assessment typically requires evaluating audio from multiple aspects, such as mean opinion score (MOS) and speaker similarity (SIM) \etc., which can be challenging to cover using one small model designed for a single task. In this paper, we propose leveraging recently introduced auditory large language models (LLMs) for automatic speech quality assessment. By employing task-specific prompts, auditory LLMs are finetuned to predict MOS, SIM and A/B testing results, which are commonly used for evaluating text-to-speech systems. Additionally, the finetuned auditory LLM is able to generate natural language descriptions assessing aspects like noisiness, distortion, discontinuity, and overall quality, providing more interpretable outputs. Extensive experiments have been performed on the NISQA, BVCC, SOMOS and VoxSim speech quality datasets, using open-source auditory LLMs such as SALMONN, Qwen-Audio, and Qwen2-Audio. For the natural language descriptions task, a commercial model Google Gemini 1.5 Pro is also evaluated. The results demonstrate that auditory LLMs achieve competitive performance compared to state-of-the-art task-specific small models in predicting MOS and SIM, while also delivering promising results in A/B testing and natural language descriptions. Our data processing scripts and finetuned model checkpoints can be found at https://github.com/bytedance/SALMONN.

Off-Policy Evaluation (OPE) aims to assess the effectiveness of counterfactual policies using only offline logged data and is often used to identify the top-k promising policies for deployment in online A/B tests. Existing evaluation metrics for OPE estimators primarily focus on the "accuracy" of OPE or that of downstream policy selection, neglecting risk-return tradeoff in the subsequent online policy deployment. To address this issue, we draw inspiration from portfolio evaluation in finance and develop a new metric, called SharpeRatio@k, which measures the risk-return tradeoff of policy portfolios formed by an OPE estimator under varying online evaluation budgets (k). We validate our metric in two example scenarios, demonstrating its ability to effectively distinguish between low-risk and high-risk estimators and to accurately identify the most efficient one. Efficiency of an estimator is characterized by its capability to form the most advantageous policy portfolios, maximizing returns while minimizing risks during online deployment, a nuance that existing metrics typically overlook. To facilitate a quick, accurate, and consistent evaluation of OPE via SharpeRatio@k, we have also integrated this metric into an open-source software, SCOPE-RL (https://github.com/hakuhodo-technologies/scope-rl). Employing SharpeRatio@k and SCOPE-RL, we conduct comprehensive benchmarking experiments on various estimators and RL tasks, focusing on their risk-return tradeoff. These experiments offer several interesting directions and suggestions for future OPE research.

Recent advancements in large language models (LLMs) have propelled Artificial Intelligence (AI) to new heights, enabling breakthroughs in various tasks such as writing assistance, code generation, and machine translation. A significant distinction of advanced LLMs, such as ChatGPT, is their demonstrated ability to "reason." However, evaluating the reasoning ability of LLMs remains a challenge as most existing evaluations focus on their accuracy on the downstream tasks rather than directly assessing their reasoning processes. Efforts have been made to develop benchmarks and metrics to assess reasoning in LLMs, but they suffer from data leakage or limited scope. In this paper, we introduce LogicAsker, an automatic approach that comprehensively evaluates and improves the logical reasoning abilities of LLMs under a set of atomic reasoning skills based on propositional and predicate logic. The results provide insights into LLMs' reasoning abilities and reveal the logical rules the LLMs did not learn well. We evaluate LogicAsker on six widely deployed LLMs, including GPT-3, ChatGPT, GPT-4, Bard, Vicuna, and Guanaco. The results show that test cases from LogicAsker can find logical reasoning failures in different LLMs with a rate of 25\% - 94\%. In addition, the test cases of LogicAsker can be further used to design demonstration examples for in-context learning, which effectively improves the logical reasoning ability of LLMs, e.g., 10\% for GPT-4. As far as we know, our work is the first to create prompts based on testing results to improve LLMs' formal reasoning ability effectively. All the code, data, and results will be released for reproduction and future research.

We interpret the recent excess in a rare decay of the Higgs boson, Hto Zgamma, using a light axion-like particle (ALP) in the massrange 0.05 - 0.1 GeV.The dominant decay of such a light ALP is into a pair of collimated photons, whose decay is required to happen before reaching the ECAL detector, such that it mimics a single photon in the detector. It can explain the excess with a coupling C^{rm eff}_{aZH} / Lambda sim 4 times 10^{-5};{rm GeV}^{-1}, while the decay of the ALP before reaching the ECAL requires the diphoton coupling C^{rm eff}_{gammagamma}/ Lambda ge 0.35 ,{rm TeV}^{-1} (0.1,{rm eV}/m_a)^2. A potential test would be the rare decay of the Z boson Z to a H^* to a (b bar b) at the Tera-Z option of the future FCC and CEPC. However, it has a branching ratio of only O(10^{-12}), and thus barely testable. The production cross section for pp to Z^* to a H via the same coupling C^{rm eff}_{aZH} / Lambda at the LHC is too small for detection.

Large Language Models (LLMs) have demonstrated remarkable capabilities, revolutionizing the integration of AI in daily life applications. However, they are prone to hallucinations, generating claims that contradict established facts, deviating from prompts, and producing inconsistent responses when the same prompt is presented multiple times. Addressing these issues is challenging due to the lack of comprehensive and easily assessable benchmark datasets. Most existing datasets are small and rely on multiple-choice questions, which are inadequate for evaluating the generative prowess of LLMs. To measure hallucination in LLMs, this paper introduces a comprehensive benchmark dataset comprising over 75,000 prompts across eight domains. These prompts are designed to elicit definitive, concise, and informative answers. The dataset is divided into two segments: one publicly available for testing and assessing LLM performance and a hidden segment for benchmarking various LLMs. In our experiments, we tested six LLMs-GPT-3.5, LLama 2, LLama 3, Gemini, Mixtral, and Zephyr-revealing that overall factual hallucination ranges from 59% to 82% on the public dataset and 57% to 76% in the hidden benchmark. Prompt misalignment hallucination ranges from 6% to 95% in the public dataset and 17% to 94% in the hidden counterpart. Average consistency ranges from 21% to 61% and 22% to 63%, respectively. Domain-wise analysis shows that LLM performance significantly deteriorates when asked for specific numeric information while performing moderately with person, location, and date queries. Our dataset demonstrates its efficacy and serves as a comprehensive benchmark for LLM performance evaluation. Our dataset and LLMs responses are available at https://github.com/ashikiut/DefAn{https://github.com/ashikiut/DefAn}.

Physical AI systems, including robots, autonomous vehicles, embodied agents and edge copilots, often run a different inference workload from cloud LLM serving: single-stream, batch-1 autoregressive decode, where one robot, camera feed or user session waits on the next token. This workload is usually described as memory-bandwidth-bound. Each decode step streams model weights and the active KV cache, so latency should scale with peak HBM bandwidth. We show that this account is true but incomplete. We measure batch-1 decode for three 7 to 8B-class GQA transformers across four NVIDIA GPUs: H100 SXM5, A100-80GB SXM4, L40S and L4. We evaluate context lengths from 2048 to 16384, producing 44 valid cells under a controlled bf16 SDPA setup. The achieved fraction of peak HBM bandwidth falls as peak bandwidth rises. On the headline Qwen-2.5-7B ctx=2048 cell, an L4 reaches roughly 81 percent of its analytic memory floor, while an H100 reaches only 27 percent. Physical-AI decode is memory-dominated, but faster memory does not translate into proportional latency gains. We test the missing term with a CUDA Graphs A/B experiment. On H100 at ctx=2048, CUDA Graphs improves decode latency by 1.259x across N=10 fresh sessions, with a 95 percent bootstrap confidence interval of 1.253 to 1.267. On L4, the same intervention gives only 1.028x. This isolates a launch-side overhead that becomes visible on fast GPUs but remains mostly hidden on slower, bandwidth-bound GPUs. The deployment implication is that memory savings matter only when the runtime realises them. On L4, bf16 decode sits close to the memory floor, but common quantised paths do not recover the expected 4x weight-traffic reduction: bnb-nf4 reaches 59.36 ms/step and AutoAWQ+Marlin reaches 45.24 ms/step from a 62.32 ms bf16 baseline. GPTQ+ExLlamaV2, with Ada-tuned int4 kernels, reaches 17.36 ms/step.

AI coding agents are increasingly used to write real-world software, but ensuring that their outputs are correct remains a fundamental challenge. Formal verification offers a promising path: an agent generates code together with a machine-checked proof, guaranteeing that the code satisfies a formal specification. However, there is no guarantee that the formal spec itself matches the user's intent. In this work, we study specification autoformalization: whether LLM agents can translate informal programming problems into faithful formal specifications. We introduce Verus-SpecBench, a benchmark of 581 spec-writing tasks derived from Codeforces problems targeting Verus, a verifier for Rust, and Verus-SpecGym, an agentic environment in which models interact with Verus, bash, & the filesystem to develop these specs. The central challenge is evaluation: expert-written reference specs are expensive to write, & LLM judges can miss subtle mistakes. We address this by (a) extending Verus's exec_spec mechanism so that generated specs can be executed as Rust code, & (b) testing them against official Codeforces tests & adversarial cases extracted from Codeforces "hacks", which are edge cases written by competitors to break incorrect solutions. On Verus-SpecBench, the strongest model, Gemini 3.1 Pro, solves 77.8% of tasks, other frontier models solve 51.1--57.8% & OSS models reach only 21.5--25.5%. Our analysis of failure modes shows that model-generated specs can omit important input assumptions, accept incorrect outputs, & reject valid ones. We also find that LLM-as-a-judge evaluation misses 26% of the failures our evaluator catches. Overall, our results suggest that spec autoformalization is within reach for frontier agents but remains brittle even on problems where they can already generate correct code. The code, data, & logs can be found at https://github.com/formal-verif-is-cool/verus-spec-gym

Recent advancements in artificial intelligence have led to the creation of highly capable large language models (LLMs) that can perform tasks in a human-like manner. However, LLMs exhibit only infant-level cognitive abilities in certain areas. One such area is the A-Not-B error, a phenomenon seen in infants where they repeat a previously rewarded behavior despite well-observed changed conditions. This highlights their lack of inhibitory control -- the ability to stop a habitual or impulsive response. In our work, we design a text-based multi-choice QA scenario similar to the A-Not-B experimental settings to systematically test the inhibitory control abilities of LLMs. We found that state-of-the-art LLMs (like Llama3-8b) perform consistently well with in-context learning (ICL) but make errors and show a significant drop of as many as 83.3% in reasoning tasks when the context changes trivially. This suggests that LLMs only have inhibitory control abilities on par with human infants in this regard, often failing to suppress the previously established response pattern during ICL.

Multiple choice question answering (MCQA) is popular for LLM evaluation due to its simplicity and human-like testing, but we argue for its reform. We first reveal flaws in MCQA's format, as it struggles to: 1) test generation/subjectivity; 2) match LLM use cases; and 3) fully test knowledge. We instead advocate for generative formats based on human testing-where LLMs construct and explain answers-better capturing user needs and knowledge while remaining easy to score. We then show even when MCQA is a useful format, its datasets suffer from: leakage; unanswerability; shortcuts; and saturation. In each issue, we give fixes from education, like rubrics to guide MCQ writing; scoring methods to bridle guessing; and Item Response Theory to build harder MCQs. Lastly, we discuss LLM errors in MCQA-robustness, biases, and unfaithful explanations-showing how our prior solutions better measure or address these issues. While we do not need to desert MCQA, we encourage more efforts in refining the task based on educational testing, advancing evaluations.

We describe a family of architectures to support transductive inference by allowing memory to grow to a finite but a-priori unknown bound while making efficient use of finite resources for inference. Current architectures use such resources to represent data either eidetically over a finite span ("context" in Transformers), or fading over an infinite span (in State Space Models, or SSMs). Recent hybrid architectures have combined eidetic and fading memory, but with limitations that do not allow the designer or the learning process to seamlessly modulate the two, nor to extend the eidetic memory span. We leverage ideas from Stochastic Realization Theory to develop a class of models called B'MOJO to seamlessly combine eidetic and fading memory within an elementary composable module. The overall architecture can be used to implement models that can access short-term eidetic memory "in-context," permanent structural memory "in-weights," fading memory "in-state," and long-term eidetic memory "in-storage" by natively incorporating retrieval from an asynchronously updated memory. We show that Transformers, existing SSMs such as Mamba, and hybrid architectures such as Jamba are special cases of B'MOJO and describe a basic implementation, to be open sourced, that can be stacked and scaled efficiently in hardware. We test B'MOJO on transductive inference tasks, such as associative recall, where it outperforms existing SSMs and Hybrid models; as a baseline, we test ordinary language modeling where B'MOJO achieves perplexity comparable to similarly-sized Transformers and SSMs up to 1.4B parameters, while being up to 10% faster to train. Finally, we show that B'MOJO's ability to modulate eidetic and fading memory results in better inference on longer sequences tested up to 32K tokens, four-fold the length of the longest sequences seen during training.

Sparse Autoencoders (SAEs) decompose large language model representations into interpretable features, but how these features interact under uncertainty remains poorly understood. We introduce Feature Rivalry -- negatively correlated SAE feature pairs -- and study whether rivalry serves as a mechanistic signature of model uncertainty in Gemma-2-2B using Gemma Scope SAEs. Through a controlled within-domain experiment on PopQA split by response entropy, we find that high-entropy questions produce significantly stronger feature rivalry at layers 0 and 12 relative to low-entropy questions (p=5.3x10^-26 and p=5.8x10^-5 respectively), localizing uncertainty to specific processing stages in the residual stream. We then test whether rivalry is causally upstream of model outputs via activation steering along rivalry axes -- finding that steering along the rivalry direction (vec_A - vec_B) causes more output changes than random directions at low steering multipliers across 15 of 20 rival feature pairs. Finally, a per-prompt rivalry score derived from pairwise cosine similarities of active SAE feature decoder vectors predicts answer correctness (AUROC=0.689), approaching but not matching softmax confidence (AUROC=0.808).

AI Engram (Kwon et al., 2026) formalizes the four engram criteria of neuroscience as a constrained inverse problem in weight space and solves it closed-form: concept-specific memory traces become linear objects that can be extracted once and combined arithmetically. Appendix F states the Compositional Memory States Hypothesis: edited models live on "a commutative manifold where the integration of A and B reaches a consistent equilibrium regardless of the learning sequence." The evidence base is single and paired edits -- in materials terms, single-cycle tests, in which fatigue accumulation is structurally invisible. Whether the hypothesis holds under sequential load is exactly the "temporal dynamics" question the paper defers to future work. We run that test on the authors' own reference implementation, at their reported best edit strength (TOFU alpha=0.6, a choice favoring the linearity hypothesis), with pre-registered predictions, across three model charges (two vendors, two architecture families). Four findings replicate across all three: (1) zero-shot composition and sequential re-calibrated editing diverge by 61-71% of the edit magnitude; (2) cut order is not interchangeable, and the effect scales with concept overlap -- in one charge the order of cutting two Paris landmarks decides whether an uninvolved third concept survives; (3) the survivors' layer-input covariances -- the method's own sufficient statistics, read as strain gauges -- drift monotonically with every further cut, in every surviving concept, in every charge; (4) erased knowledge partially returns under subsequent unrelated cuts. Appendix F's commutative-manifold hypothesis is thereby falsified for sequential editing; the single-edit results of the original paper are untouched. For unlearning-as-compliance: erasure certified today does not certify the artifact after its next edit.